1. Mobile Telecom Market Italy IK2514 - Wireless Infrastructure Deployment & Economics Alexandros Zografos 2012-11-15

2. History Vodafone Omnitel-Pronto Italia 1995 Omnitel-Vodafone 2001 Vodafone-Omnitel 2002 Vodafone 2003 TIM Started in 1994 Launched prepaid cards in 1996 SMS in 1997 Size Vodafone 8000 employees 30.47 million mobile SIM cards 2011 EBITDA: 4.048 million Euros 2011 Capex : 1 billion Euros TIM 84.000 employees (54.000 in Italy) 32.2 million mobile SIM cards 2011 EBITDA: 12.246 million Euros 2011 Capex : 6.095 million Euros

3. Services Vodafone LTE - 30 October '12 in Rome and Milan. 20 cities more in March '13 USB Dongles and one Tablet €30 for 15GB per month. NFC in 2013. Currently trial in Milan TIM LTE – 7 November '12 in 4 cities USB Dongles and on tablet €34 for 20GB per month Spectrum Auction in 2011 lead to €0,81/MHz/capita 800MHz and 2.6GHz bands Network Sharing Vodafone And WIND Signed agreement with Metroweb to share latter's network in Milan and later in several cities. Commercial offers in December.