2. Overview Estate Owned by: Piero Mastroberardino Wine Region: Campania Winemaker: Massimo Di Renzo Total Acreage Under Vine: 785 Estate Founded: 1878 Winery Production: 2,400,000 Bottles

3. Location Located in the town of Altripalda, in the region of Campania The Mastroberardino family’s holdings are spread across several parts of Irpinia, in areas that have historically proved to be the region’s center of great- wine production.

4. Location Santo Stefano del Sole Fiano di Avellino DOCG Manocalzati Fiano di Avellino DOCG Montefusco Greco di Tufo DOCG Apice Sannio Falanghina DOC Boscotrecase Lacryma Christi del Vesuvio DOC Mirabella Eclano Taurasi DOCG

5. The Wine Zones of Campania Naples GRECO DI TUFO DOCG VESUVIODOC Pompeii SANNIODOC FIANO DI AVELLINO DOCG TAURASIDOCG IRPINIADOC CAMPANIAIGT

6. History The Mastroberardino brand, established in the 1750s by Pietro di Mastro Berardino, is known as one of the most influential and renowned brands in all of southern Italy. The Mastroberardino family has been practicing their winemaking traditions for nearly 11 generations A combination of modern experimentation with a long tradition in safeguarding and developing winemaking of native grapes

7. History The Mastroberardino family has been involved in the socio-cultural context of wine-making for almost three centuries. The most authoritative reports suggest that someone named Berardino, taking the professional title 'Mastro' - master craftsman - began the lineage in the seventeen hundred.

8. History  Mastroberardino, among the ancient winemaking firms of Italy, is the oldest continuing winery in Campania  In 1878 Cavalier Angelo, great-grandfather of Piero Mastroberardino, started to export the wines in several foreign countries (Europe, America)  His son Michele Mastroberardino brought these wines abroad successfully until World War II  After the war his son Antonio Mastroberardino was the family member who saved and re-started the plantation of the ancient grape varietals in the Region, re-opening international perspectives to the ancient wines of Campania Angelo Mastroberardino (1850-1914) Michele Mastroberardino (1886 -1945) Antonio Mastroberardino (1928) Piero Mastroberardino (1966)

9. History Mastroberardino is universally acknowledged to have been the most important guardian of the viticultural and oenological heritage of the Roman age. Under the patronage of the “Presidenza della Repubblica,” the winery has been appointed to reintroduce vine growing in the ancient city of Pompeii.

10. History Today Mastroberardino is one of the most advanced synthesis of technical competence in the field. The application of this competence doesn’t aim to change the fundamental nature and characteristics of the ancient wines, but to preserve their existence and value, and to harmonize them with the evolution of schemes and ideas which represent a distinctive mark of wine tasting.

11. Philosophy “The world of wine is not a simple, one-dimensional world. It is a world in which generations try to understand each other and at the same time offer their own contribution. This is a heritage which grows slowly and ponderously, learning from mistakes and difficulties, taking the royal road where possible, which is hardly ever the quickest path. This heritage involves accepting events extensively, without submitting to the siren call of immediate results, affecting the day-to-day work whilst respecting the coherence of the greater vision. All this, and many more great, unlimited factors, lead the members of the Mastroberardino family to see themselves as interpreters, who receive a testimony and in turn pass it on.” -Mastroberardino

12. Philosophy Members of the Mastroberardino family see themselves as interpreters, who receive a testimony and in turn pass it on. Aware of this, they see their role as being merely as a component of a harmonious process, in which all parts become an indivisible whole, in reverence to the cultural message which this long history embodies and bequeaths. The one firm and basic value is the one of loyalty towards one's homeland and origins, and towards one's natural and social environment, as a means of safeguarding a cultural identity.

13. The Wine In the venerable history of Aglianico, Taurasi is the 'vigne opime' of the ancient Taurasia of which Titus Livius tells us about. Greco di Tufo, made from the Greco grape, was imported by the Hellenes before the foundation of Rome, and is now found all along the valley of the river Sabato. Fiano di Avellino, made from the grape of the same name, also known as 'Latino', to distinguish it from the imported Greco. Pliny named this grape 'apiane', as he noticed that bees preferred it. The rescue of these ancient vines from the extinction, the spotting of their cultivation areas after the Second World War and their vinification as single-variety wines, are Mastroberardino family masterwork. FIANOGRECOAGLIANICO

14. Owner Piero Mastroberardino Grew up in Atripalda with the winery as his childhood playroom. Has remained a steadfast champion of Campania’s native grape varieties, while at the same time, encouraging the use of cutting-edge winemaking practices Earned his degree in business from l’Università degli Studi di Salerno. In 1990 he took his first official position at the winery, spearheading business development and innovation Over the next decade, Piero held several key positions at Mastroberardino, and was soon recognized as a powerful advocate for the company, the Campania region and the Italian wine industry.

15. Winemaker Massimo di Renzo Studied at the Avellino School of Viticulture. Has always been passionate about wine; as a child he remembers taking part in the traditional practice of foot trading with family. He is passionate about remaining faithful to varietal expression while staying true to the terroir. Massimo has a passion for Greco and claims that it is the varietal that challenges him most with each harvest.

16. Key Selling Points 1.The particular climates and soils of Campania are ideal for growing the native grape varieties cultivated at Mastroberardino. 2.The winery was critical in the protection and preservation of native varieties such as Fiano, Greco di Tufo and Falanghina, almost lost during phylloxera epidemic 3.The innovations and modern techniques at Mastroberardino are used only to enhance the typicity and authentic nature of the wines

17. Building The Brand 1.Place primary items into distributors with programming to support volume BTG and at retail 2.Position the category of Campania as a higher priced category based on the nobility of the terroir and the history of the zone. 3.Place RADICI in top on premise accounts along with other icon wines from Italy and elsewhere.

18. Distribution Channel On Premise: 50% Off Premise: 50% On Premise: 50% Off Premise: 50% On Premise: 50% Off Premise: 50% On Premise: 50% Off Premise: 50% Varietal Composition 100% Greco di Tufo100% Fiano di Avellino100% Aglianico100% Coda di Volpe Competitive Set Terradora di Paolo $18-20 Feudi di San Gregorio $19-20 Terradora di Paolo $18-20 Feudi di San Gregorio $19-20 Terradora di Paolo $18- 20 Vesevo $16-18 Cantine del Taburno $17-20 Feudi di San Gregorio $16-18 Terradora di Paolo Pricing SRP: $ 24.99 Min. SRP: $21.99 BTG: $14 Wine List: $40-50 SRP: $ 24.99 Min. SRP: $21.99 BTG: $14 Wine List: $40-50 SRP: $ 24.99 Min. SRP: $21.99 BTG: $14 Wine List: $40-50 SRP: $19.99 Min. SRP: $17.99 BTG: $12 Wine List: $35-45 Greco di Tufo DOCG Aglianico IGT Lacrima Christi del Vesuvio Bianco DOC Fiano di Avellino DOCG

19. Distribution Channel On Premise: 50% Off Premise: 50% On Premise: 65% Off Premise: 35% On Premise: 65% Off Premise: 35% Varietal Composition 100% Coda di Volpe100% Aglianico Competitive Set Feudi di San Gregorio $16- 18 Terradora di Paolo Terradora di paolo $45 Feudi di San Gregorio $40- 45 Feudi di San Gregorio $60-65 Terradora di Paolo $60-65 Pricing SRP: $19.99 Min. SRP: $17.99 BTG: $12 Wine List: $35-45 SRP: $59.99 Min. SRP: $49.99 BTG: na Wine List: $100-150 SRP: $74.99 Min. SRP: $69.99 BTG: na Wine List: $140-180 Lacrima Christi del Vesuvio Rosso Radici Taurasi Riserva DOCG Radici Taurasi DOCG

20. Aglianico Campania IGT 100% Aglianico Aglianico thrives in the unique microclimate of Campania, influenced both by the volcanic soils of Mount Vesuvius and its temperate maritime climate. Aromas of blackberries and wild black cherries, known locally as "le amarene" in Italian. Has both firm structure and velvety softness on the palate, with flavors of dark berries and minerality that unfold well into the finish. Pairs beautifully with roasted meats or tomato-based soups and sauces.

21. Falanghina di Sannio DOC 100% Falanghina Named after falangae, a Latin term for supporting stakes. Many believe this grape to have been the basis of the legendary Falernian wine, the most prized wine of ancient Rome. Aromas of ripe pineapples and citrus fruits are complemented by undertones of white flowers. On the palate, zesty acidity and persistent notes of honeysuckle and toasted almond. Pair this wine with seafood stews, gremolata sauces, bucatini alla puttanesca, or crab ceviche.

22. Fiano di Avellino DOCG 100% Fiano di Avellino The grape Fiano was known in antiquity as “apiana” as it was noticed that bees (api in Italian) had a particular affinity for this vine. Aromas of pears, toasted hazelnut and anise, followed by hints of white flowers and tropical fruit. A perfect match for seafood salads, grilled trout with oregano spice, macadamia- crusted chicken or even roasted turkey.

23. Greco di Tufo DOCG 100% Greco Aromas of apricots and citrus fruits complement notes of tree fruits and nuts. On the palate, zesty acidity and elegant body make for great structure and an overall impression of complexity and finesse. Pair with seafood, either raw, fried or grilled, pasta salads, Prosciutto di Parma with cantaloupe or middle eastern specialties like falafel or hummus.

24. Lacrimarosa Campania IGT 100% Aglianico A fruity yet delicate bouquet of white peaches, honey, strawberries, raspberries, peonies, and currants. This is a complex wine that matches wonderfully with antipasti, risotto, pasta dishes with grilled vegetables, and white meats.

25. Lacryma Christi del Vesuvio Bianco DOC 100% Coda di Volpe According to the story, God cried when he found a corner of Heaven stolen by Lucifer: where his tears fell, there grew the grapes that make Lacryma Christi, which translates as "tears of Christ.” Aromas of pear and other tree fruits complement undertones of white peach and licorice. On the palate, strident minerality and good body. A great sipping beverage, but also pairs well with shrimp cocktails, Lyonnaise sauces, seafood risottos, and calamari friti.

26. Lacryma Christi del Vesuvio Rosso DOC 100% Piedirosso According to the legend, God cried when he found a corner of Heaven stolen by Lucifer: where his tears fell, there grew the grapes that make Lacryma Christi, translated as "tears of Christ.” Layers of cherries, plums, raspberries and black pepper on the nose with a hint of smokiness in the finish. Pair with pasta or polenta with meat-based sauces, red meats, and grilled swordfish.

27. Mastro Campania Bianco IGT 40% Coda di Volpe, 20% Falanghina, 20% Fiano, 20% Greco Bouquet of pineapple, peony, citrus fruit and peach. Pleasantly fresh in the mouth with balanced acidity with flavors of citrus fruits and quince. A fine companion to many simply prepared seafood dishes.

28. Mastro Campania Rosso IGT 80% Aglianico, 20% Piedirosso Aromas of blackberries and wild black cherries, known locally as "amarene" in Italian. Has both firm structure and velvety softness on the palate, with flavors of dark berries, almonds and black pepper. Pairs beautifully with roasted meats (especially lamb and pork), cured meats such as soppressata or spicy salame, and tomato and meat-based pizzas and pastas.

29. Morabianca Falanghina d'Irpinia DOC 100% Falanghina Fresh notes of pineapples and bananas, which are carried through to the palate and complimented by a crisp and lively finish. Pairs beautifully with grilled swordfish kabobs or seafood stir frys.

30. Naturalis Historia Taurasi DOCG 85% Aglianico and 15% Piedirosso Named after Pliny the Elder’s historical tome, this wine is considered the flagship of this ancient, volcanic Irpinian terroir. Aromas of violet, berries and chocolate. It is flavorful, full-bodied and velvety on the palate with a long, evolving finish. This wine pairs excellently with roasted game and beef entrees, as well as flavorful, mature cheeses.

31. NovaSerra Greco di Tufo DOCG 100% Greco di Tufo Aromas of apricot, pear, peach, almond, apple fruit and enticing mineral notes. Noteworthy for its excellent acidity and smoothness, with a pleasant hint of bitter almond in the finish. This wine pairs very well with oysters on the halfshell, grilled fish, from sea bass to tuna, as well as garden salads and vegetarian entrees.

32. Radici Fiano di Avellino DOCG 100% Fiano di Avellino Radici means ‘roots’ in Italian, which signifies Mastroberardino’s devotion to safeguarding the indigenous varieties of ancient Irpinia. Aromas of pear, pineapple, acacia, toasted nut, honey and spring flowers. On the palate, this wine has excellent acidity, yet fine smoothness, with a hint of toasted almond in the finish. Great as an aperitif, especially with toasted nuts, but it is also well-paired with seafood and cashew or almond chicken.

33. Radici Taurasi DOCG 100% Aglianico Radici means ‘roots’ in Italian, which signifies Mastroberardino’s devotion to safeguarding the indigenous varieties of ancient Irpinia. Aromas, particularly of violet and blackberries. On the palate, it is full-bodied and mouth-filling, with persistent and elegant notes of plum, bitter cherry, strawberry jam and black pepper. Pairs flawlessly with roasted meats, larger game, spicy Middle Eastern dishes, truffles and aged, flavorful cheeses.

34. Radici Taurasi Riserva DOCG 100% Aglianico Complex and intense bouquet redolent of tobacco, cherry, violet and berries. This wine is enveloping, elegant and persistent, with background notes of plum, bitter cherry, strawberry jam A fine accompaniment to roast meats and larger game, spiced dishes or truffle, and mature cheeses.