1. Adidas Marketing Strategy
Y12 Project

2. Project
This project will encapsulate everything you need to know about marketing, using Adidas as a case study. You can make notes on the print out pages as you go along in class.
These will have to be typed up as the PPT may be presented at the end of the task. Use page numbers to develop answers.
You must create hyperlinks to videos or articles when requested showing evidence to back up your claim.

3. DEVELOPING AS LEVEL ANSWERS
YOU MUST SHOW EVIDENCE OF USING AT LEAST THREE CONNECTIVES PER SLIDE TO DEVELOP ANSWER, WHEN REQUIRED. ANALYSIS – EXPLAINING YOUR ANSWER EVALUATION – JUSTIFYING YOUR ANSWER

4. CONNECTIVES CONTRASTING Although… Except… Moreover… If… However… Yet…
Apart from… Unless…
Despite… As long as…
COMPARING
Equally…
As with…
Like…
In the same way…
Similarly…
Even so…
Likewise…
QUALIFYING
Despite… Yet…
As long as… Unless…
Apart from… If…
Moreover… Except…
However… Although…
CAUSE & EFFECT
Consequently… Due to…
As a result… Therefore..
Because of… Because…
ADDING
In addition… And…
Too… Also…
Additionally… As well as…
Furthermore…
CONNECTIVES
SEQUENCING
Firstly… After…
Secondly… Before…
Thirdly… Next…
Finally… Lastly…
In conclusion… Then…
To conclude… Previously…
Meanwhile… Subsequently…
EMPHASISING
Most importantly…
Significantly…
Notably…
Especially…
Above all…
In particular…
Indeed…
ILLUSTRATING
For instance… Such as…
In the case of… So…
For example…
As revealed by…
As illustrated by…

5. Research and complete the sections below for Adidas.

6. Explain why effective marketing is important to Adidas. (p
Explain why effective marketing is important to Adidas. (p.119) – Connectives

7. Illustrate the marketing decision making model and apply to Adidas (p

8. Do you think Adidas is a marketing orientated company (
Do you think Adidas is a marketing orientated company (.120) Evaluation connectives

9. Choose a product of Adidas and explain how it uses the marketing mix
Choose a product of Adidas and explain how it uses the marketing mix. Must refer to types of purchasing. (Use below as guidance)
Product
Recycled material
Price
Skimming
Promotion
Online, social media
Place
Store locations

10. Outline the influences on the marketing mix and evaluate which has the biggest impact on Adidas. (p.143)

11. Choose a product of Adidas and read p. 147-149
Choose a product of Adidas and read p Explain how the product benefits consumers and is different from it’s competitors. (Use key terms from text)

12. Illustrate and explain the Product Life Cycle (p. 151)

13. Explain what happens cash flow during the product life cycle (connectives) p. 153

14. Choose a product of Adidas which illustrates an Extension strategy (p
Choose a product of Adidas which illustrates an Extension strategy (p.154) Link to research

15. Illustrate the Boston Matrix and apply to Adidas range of products
Illustrate the Boston Matrix and apply to Adidas range of products. (Provide links to research of sales and growth)