1. Competition 2009

2. L’Oreal Professionnel
Matrix Color Sync
Redken Shades EQ
L’Oreal Professionnel
Richesse
Wella Color Touch NEW!
Size
60ml (Montreal), 84ml (Burgos)
60ml
50ml
Positioning
 Seamless demi permanent color cream. Ammonia free. Easy to use, predictable color results. Versatile.
Equalizing Conditioning Color Gloss.
# 1 long-lasting, No-lift, non-ammonia, demi-permanent hair color
Ammonia free color
Rich, natural tones with subtle reflects in harmony with natural base
Light Dancing with Color
Light up your world with color that shines
Improved demi-permanent color with best shine and color
Technology
Ceramide conditioning & restructuring complex
Rebalannce porosity and keeps hair strong for seamless, even, brilliant results
Ionene G
Incell Technology
Apricot Oil
Topcoat
Light2Color Complex
Creates irresistible plays of light in the hair.
Hair’s natural highs and lows shine through for outstanding iridescent, hyper natural color results.
Claims
Seamless color you can use with confidence
Amazing shine, silky, touchable hair
Ammonia-free formula
Versatile application
Color-coded packaging for quick, easy identification of shade families
Delivers healthy, shiny color, conditioning
Gentle acidic formulation for outstanding condition and shine
Ultra-versatility with a full range of shades,plus Crystal Clear and Color kickers. - Intermixable
Can be customized to create an unlimited palette of colors and salon services
Rich tones
Superior gray coverage
Extra conditioning
Ammonia-free
- Imparts natural looking color in 20 min
Improved color results : up to 57% more multi-facetted color
Improved shine: up to 63% more shine*
Improved color uniformity through lengths and ends
Improved tone durability: no tonal shifting
Improved fragrance
Developer 9V
6.7V
12V (common use of 20 VOL for coverage) 6V 2

3. Schwarzkopf Igora Vibrance
Goldwell Colorance
Schwarzkopf Igora Vibrance
Redken
Shimmer One
Aveda
Full Spectrum
Price/Size
2 oz
60ml
Positioning
Ultra shine demi-permanent hair color
Ammonia-free, gentle formula with intensive care complex.
20 Minute Shine Infusing Color Cream.
Redken’s first ammonia-free, 1 level lift permanent color cream that instantly brightens, conditions and adds more shine every time you use it.
Deposit-only color treatment – 99% naturally derived and actually improves condition of damaged hair.
Technology
Acidic Technology (pH6.8) : Guarantees shine and long-lastingness.
Superior Color Intensity: A unique system of catalysts accelerates the development of color pigments. Patented Coenzyme Technology: Protects the hair during coloring. Neutralizes damaging free radicals to prevent oxidative damage. Enhances anchorage of color pigments. For unique color brilliance and intensity.
Lasts up to 25 washes. Up to 70% white hair coverage. Brilliant, vivid colour results with irresistible shine. 52 shades, with five mixtones for extra creativity. Creamy consistency for extra fast and easy mixing.
Tri-Light™ Technology combines three shine- infusing ingredients
Luminizing Dye Molecules : Long-lasting color
Mango butteer : smoothes & moisturizes
Rice Protein : protects & strengthens
Created with natural technology that captures natural activity of green tea extract Camellia Sinesis)
Formulated with nitro dyes.
Contains soothing pure lavender aroma that helps clients feels relaxed and calmed
Claims
Offers a wide range of shades with advanced technology for long-lasting, intensive blondes with amazing shine. The ideal solution for every blonde color client
Risk free
Lasts up to 25 washes. Up to 70% white hair coverage.
Brilliant, vivid colour results with irresistible shine.
52 shades, with five mixtones for extra creativity.
Creamy consistency for extra fast and easy mixing.
achieve one full level of controlled lightening or brightening in just 20 minutes
more shine
Enhance dull, aging hair
Easy to formulate
Easy add-on to a haircut service
Developer 6%
20v 3

4. 4 Clairol Complements Logics Imprints Nexus Aloxxi Tone Price/Size
Clairol Complements
Logics
Imprints
Nexus
Aloxxi Tone
Price/Size
Positioning
Hydration helps hair maximize conditioning benefits and maintain its delicate balance.
Natural, bold and creative colour
Glorious shades
Gem concentrates to intensify colour
Non-progressive - no worries about getting too dark or light if left on longer than recommended
Affordable - formulated for a 1 to 1-1/2 mixing ratio, to save even more
Technology
Hydration science
Colour is non-progressive.
Colour is calibrated.
Colour based in a natural botanical emollient.
Claims
Takes haircolor to new levels of richness. - It’s shinier. Full of long-lasting color and gloss.
Aloxxi Lock locks in colour and removes residual peroxide for long-lasting colour. 4