1. Sociological classics and cultures Beata Bellandiová Zuzana Barboríková

2. Goal: Present several sociologists and their theories about cultures, mass media, metropolis and people.

3. Sociology Sociology is the scientific study of society. It is a social science which uses various methods of empirical investigation and critical analysis to develop a body of knowledge about human social activity.

4. Culture Can mean the cultivation associated with “civilized” habits of mind. Creative products associated with the arts, or the entire way of life associated with a group. Among sociologists, “culture” refers to the beliefs that people hold about reality, the norms that guide their behavior, the values that orient their moral commitments, or the symbols through which these beliefs, norms, and values are communicated.

5. Georg Simmel One of the first generation of German sociologists. The Metropolis and Mental Life (1903) Blasé attitude

6. The Metropolis and Mental Life,,The deepest problems of modern life flow from the attempt of the individual to maintain the independence and individuality of his existence against the sovereign powers of society, against the weight of the historical heritage and the external culture and technique of life“.

7. Blasé attitude Lack of emotions Life is more intellectual People are enslaved to time Quantity over quality „Blasé" – boring, superficiality, grayness, indifference and alienation

8. On the other hand, Simmel describes the metropolis as a place of liberation from the binding mentality of the small community, thus granting the individual more space and freedom to independently define himself.

9. Max Horkheimer and Theodor Adorno Key members of Frankfurt school The Culture Industry: Enlightenment as Mass Deception Influenced by Karl Marx

10. The Culture Industry is characterized by three specific ideas: Monopoly, Mass Production, and Technology. This industry is unique in that it does not reflect economic processes and essentially becomes homogenous thus, variation is meaningless. Films, radio and magazines make up a system which is uniform as a whole and in every part

12. Edward Shills Center and Periphery Central zone in the structure of society Every society has an,,official“ religion

13. 3 central aspects central value system institutions that are the realm of action and exercise authority elites that are equated with authority

14. Raymond Williams Base and Superstructure Meaning and values are determined by some more objective material reality.

15. Clifford Geertz Thick Description: Toward and Interpretive Theory of Culture Influenced by Gilbert Ryle Winks upon winks upon winks

16. Object of ethnography Difference between,,thin description“ and,,thick description“

17. Pierre Bourdieu Extended the idea of capital to 3 categories Social space

18. Thank you for your attention! Have a nice day