1. The Quality Package Seminarium: Livsmedelskvalitet ur olika perspektiv, Stockholm, 19.1.2011 Lars Hoelgaard, Vicegeneraldirektör

2. 2 28 May Communication Green Paper 15 Octobre Timetable 10 Decembre Quality Package Legislative proposals? 2009 2008 20102011-2012 Discussions in EP & Council on legislative proposals

3. 3 - PDO/PGI - TSG - Optional Quality Terms -‘free range’ (poultry) -‘first cold pressing’ (olive oil) Proposal on Agricultural product quality schemes COM(2010) 733 Minimum requirements EU quality schemes Private and public initiative Proposal on Marketing standards COM(2010) 738 - General marketing standard - Place of farming -Lisbon alignement Guidelines on Best practices for Voluntary Certification schemes 2010/C 341/04 The Quality Package Guidelines on Labelling of foodstuffs with PDO/PGI ingredients 2010/C 341/04

4. 4 Agricultural Product Quality Schemes Commission proposes to: Strengthen Clarify Simplify the existing schemes (PDO/PGI, TSG, optional quality terms)

5. 5 Agricultural product quality schemes Scope Protection Procedures PDO-PGI Relation with TM Definitions TSG Role of producers groups Protection of symbols Scope Definitions Registration only with reservation Optional Quality Terms Existing terms listed Possibility to reserve new terms Controls

6. 6 Guidelines on PDO-PGI ingredients Principle: PDO or PGI registered name may be included in the ingredients list Use of EU PDO-PGI terms, abbreviations or symbols Registered name may be mentioned in or close to the foodstuff name but… How to advertise an ingredient comparable to the PDO/PGI ingredient

7. 7 Marketing standards New General Marketing Standard (fair, sound & marketable) – apply to all products covered by the sCMO (Reg 1234/2007) Existing provisions maintained & may be streamlined in the future Sectoral marketing standards can be adopted by delegated acts Possibility to introduce mandatory indication of Place of farming for all products: –on a case by case basis –subject to impact assessment.

8. 8 Guidelines for voluntary certification schemes 38 concrete recommendations Scheme participation and development Scheme requirements and corresponding claims Inspection & certification Mutual recognition, benchmarking & overlap with other schemes Introduction & definitions The existing legal framework

9. 9 Objective of this enhanced quality policy is to ensure the EU has the right tools to help farmers better communicating the qualities of agricultural product, and thus getting a fair price for their products. Next steps: –Discussion in the European Parliament –Discussion in the Council –2012 at the earliest adoption of the Regulation on agricultural product quality schemes by Council of ministers and European Parliament Conclusions

10. 10 Thank you for your attention DG Agriculture and Rural Development Unit H.2 – agricultural product quality policy DG AGRI website on Quality: http://ec.europa.eu/agriculture/quality/index_en.htm