1. Casual Connect 2013, Hamburg Forget 2016…2013 is the Year for Games in Brazil!

2. The Brazilian F2P gaming market

3. Brazil is the fastest growing market in online entertainment [ 44.000.00 active gamers + 15% every year 55% would pay for originals if they were available 55% of the population has internet access Source:IBOPEMedia, 2012

4. Brazil is the fastest growing market in online entertainment [ ±44m gamers across all platforms! compared to ± 36m gamers in Germany… Source:IBOPEMedia, 2012

5. [ Weekly spending Source:IBOPEMedia, 2012

6. [ Games per platform 10 H It’s the segment that spends more hours playing Source:IBOPEMedia, 2012

7. [ Types of games played in the PC/Mac 10 H It’s the segmnt that spends more hours playing 43 4018 42 Plays online in games websites Plays games already installed Downloads games from the internet 43% 42% 40% Source:IBOPEMedia, 2012

8. [ Introducing new payment methods

9. [ New payment methods for Valve: Boleto Boleto is the single most widely form of local payment Since the beginning of the partnership with BoaCompra, Steam's revenue has grown more than 60 per cent and the number of users has doubled. Source: Valve BoaCompra's system will enable Steam to better participate in this rapidly growing market.

10. [ Usage of payment methods Source:IBOPEMedia, 2012

11. [  Explosive growth for game portals & online media consumption  Targets the mass market  Low advertising & distribution costs Why casual gaming?

12. [ Why invest in casual gaming in Brazil?

13. [ Do you really want to miss it? Participation By Country In E-commerce Spending

14. [...and Latin America How do these numbers relate to the ES-LATAM countries? Growth in Brazil heavily influences the economic situation in other countries Mercosul is welcoming new member countries (e.g. Venezuela) and opening up markets Colombia’s economy grew by nearly 6% in 2011; Peru’s GDP by nearly 7%. Uruguay had a higher 2011 GDP per capita than Brazil

15. get in touch julian migura director global business development jmigura@uolinc.com