1. U.S Government Unit F: Mass Media Chapter 8 / Section 1
The Formation of Public Opinion
U.S Government

2. S E C T I O N 1 The Formation of Public Opinion
What is public opinion and why is it so difficult to define?
What additional factors shape public opinion?
What are the major factors that shape YOUR opinions?
Chapter 8, Section 1

3. What is Public Opinion?
Public opinion can be described as those attitudes held by a significant number of people on matters of government and politics.
Different Publics
The United States is made up of many groups, or publics, who share common news.
Public Affairs
Public affairs are those events and issues that concern the public at large. In its proper sense, public opinion includes only those views that relate to public affairs.
Public Opinions
More than one public opinion can exist at the same time, because there are many publics. A view or position must be expressed in the open in order to be a public opinion.
Chapter 8, Section 1

4. The Political Spectrum
People who have similar opinions on political issues are generally grouped according to whether they are “left,” “right,” or “center” on the political spectrum.
Chapter 8, Section 1

5. Family and Education The Family The Schools
Many factors influence our political opinions and political socialization over the course of a lifetime.
The Family
Children first see the political world from within the family and through the family’s eyes. Parent are responsible to God for forming their children’s attitudes toward the earthly authorities.
The strong influence the family has on the development of political opinions is due to the large amount of time children spend with the family.
Church Family
The Schools
Children acquire political knowledge throughout their time in the classroom.
Students are taught about political systems, patriotism, and great Americans. Some are even required to take a course on government in high school.
This shows the need for a strong liberal arts Christian Schooling to learn and apply biblical principles and a Protestant Reformed worldview of civil government and politics.
Chapter 8, Section 1

6. Other Factors Influencing Public Opinion
Mass Media
The mass media include those means of communication that reach large, widely dispersed audiences (masses of people) simultaneously. The mass media has a huge effect on the formation of public opinion. We are going to look at radio on our field trip
Peer Groups
Peer groups are made up of the people with whom one regularly associates, including friends, classmates, neighbors, and co-workers.
Opinion Leaders
An opinion leader is any person who, for any reason, has an unusually strong influence on the views of others.
Historic Events
Historic events can have a major impact on public opinion. The Great Depression is one event that shaped the political views and opinions of a generation.
Chapter 8, Section 1