1. Erik Johansson EPOG CERN 2005 Stockholm University The JPL experience

2. Erik Johansson EPOG CERN 2005 Stockholm University Visit to JPL ATLAS visit to JPL (and Caltech) ATLAS visit to JPL (and Caltech) Michael Barnett and EJ from E&O Michael Barnett and EJ from E&O Markus Nordberg (resource co-ordinator) Markus Nordberg (resource co-ordinator) Howard Gordon and Michael Tuts (leaders of US ATLAS) Howard Gordon and Michael Tuts (leaders of US ATLAS)

3. Erik Johansson EPOG CERN 2005 Stockholm University Jet Propulsion Laboratory Part of NASA Part of NASA One of 10 NASA centres One of 10 NASA centres NASA provides the budget NASA provides the budget JPL people are employed by Caltech JPL people are employed by Caltech Academic people Academic people

4. Erik Johansson EPOG CERN 2005 Stockholm University Planning a big event Start 2-3 years ahead Start 2-3 years ahead Group of people with media experience, scientists, science writers, people with didactics experience Group of people with media experience, scientists, science writers, people with didactics experience Support from management and science community Support from management and science community

5. Erik Johansson EPOG CERN 2005 Stockholm University Media plan Extensive media plan for each project Extensive media plan for each project Major discussions with scientists on what could be released Major discussions with scientists on what could be released Need to decide which images have real stories Need to decide which images have real stories Separate contingency plan Separate contingency plan Declare a problem early – don’t stretch out bad news Declare a problem early – don’t stretch out bad news

6. Erik Johansson EPOG CERN 2005 Stockholm University Outreach and Education Formal (school) and informal education (museums, science centres) Formal (school) and informal education (museums, science centres) Advisory board of Museums guided outreach with museums Advisory board of Museums guided outreach with museums Graduate, undergraduate and high-school Graduate, undergraduate and high-school ”The important thing is to work with real data” ”The important thing is to work with real data” Also middle school (12-14 year olds) Also middle school (12-14 year olds) A pool of 411! Scientists contribute to various tasks A pool of 411! Scientists contribute to various tasks

7. Erik Johansson EPOG CERN 2005 Stockholm University News and media A team with science writers and scientists A team with science writers and scientists Fulltime for several weeks close to the event Fulltime for several weeks close to the event Daily meetings of media professionals and media people Daily meetings of media professionals and media people Media people with science backgrounds train the scientists Media people with science backgrounds train the scientists Press conferences Press conferences On site during peak periods On site during peak periods Otherwise teleconferences with images, animations on-line Otherwise teleconferences with images, animations on-line Frequent updates of website Frequent updates of website 300 000 visitors per month 300 000 visitors per month Television coverage Television coverage Visual events, animations extremely important Visual events, animations extremely important Newspapers and magazines Newspapers and magazines Background material, illustrations, photos extremely important Background material, illustrations, photos extremely important

8. Erik Johansson EPOG CERN 2005 Stockholm University Conclusions JPL takes Media, Education and Outreach seriously JPL takes Media, Education and Outreach seriously ”The students are the future explorers” ”The students are the future explorers” Very professional people of all sorts Very professional people of all sorts The media people have an important role in the program and train the scientists The media people have an important role in the program and train the scientists A decent budget (and management support) helps A decent budget (and management support) helps