5. brainstorm: what?

7. generate maximum innovation potential in a short amount of time incorporate different perspectives build excitement gain alignment transfer ideas brainstorm: why?

8. (what not to do) brainstorm: demo sample pov: transfer students need to find acceptance as soon as possible

9. brainstorm: how?

10. POV: kids who injure themselves in silly ways need to feel comfortable telling their parents. How might we create a culture? Interactive toys for the ER Temporary tattoos Pre-care Experiences Stuffed Animals Drive-thru CLINIC Hospital for Kids “Don’t ask, Let’s Go!” Video Games Taking Care of Pet Doctors aren’t scary “Oopsy” Jar

11. brainstorm: how?

12. define the problem clearly and succinctly load and stoke the brainstorm intentionally invite stakeholders, diverse perspectives, and creative minds crowd sourcing and analogous situations go for volume! 100+ ideas capture everything plan stimulus: warm up, agenda, artifacts, toys, food brainstorm: best practices

13. what to do brainstorm: demo sample pov: transfer students need to find acceptance as soon as possible how might we set up a peer network

14. brainstorm: stoke first

16. All the creative, wild, bad, OK, and undeveloped ideas from your brainstorm Yield familiar and incremental results When evaluated with typical “attractive” and “feasible” criteria before direct implementation idea selection is a critical step

17. All the creative, wild, bad, OK, and undeveloped ideas from your brainstorm Can be developed for feasibility Selected for potential we will select and develop high potential ideas

18. for today vote using these three selection criteria “most likely to succeed”place two votes on the ideas that you think are most likely to successfully address your “how might we” place two votes on the ideas that you think would delight customers (without regard for practical constraints) “most breakthrough if …”place two votes on the most breakthrough ideas (if a fatal flaw or real world constraint were to be ignored) “most likely to delight”

19. most likely to succeed most likely to delight most breakthrough if...