1. PROJECT 1 ONLINE ADVERTISING NAN ZHOU HAND DRAWN NOODLE HOUSE MENGXU CHEN

2. BACKGROUND Nan Zhou Hand Drawn Noodle House  1022 Race St. Philadelphia PA 19107  Tel: 215-923-1550  http://nanzhounoodlehouse.com/

3. BACKGROUND History of Nan Zhou Pulled Noodles  Over 160 years (Ching Dynasty)  Northwest of China  Nomadic people  Broth + Chili oil + Radish + Fresh green + Beef/Mutton + Noodles Photo: http://nanzhounoodlehouse.com/photos.html

4. CREATIVE BRIEF Compelling Offer  Authentic & Delicious  Different choices  Low price  Fast service  Convenient location

5. CREATIVE BRIEF Target Audience  Philadelphia area  Chinese student  Fan of noodles and Chinese food  People work or live nearby

6. CREATIVE BRIEF Competitive landscape Competitors  Another noodle house in Chinatown  Asian restaurant Advantage  Delicious food  Low price Disadvantage  No Wi-Fi  No delivery  Cash only

7. CREATIVE BRIEF Goals for this project  Attract local people in Philadelphia  Raise the popularity

8. DESIGN PROCESS  Browse reviews on Yelp and Zagat  Summarize the feature that most people like Springy noodles Rich broth for the soup Fantastic meats Cheap  Find pictures on Flickr  Start design on Photoshop

9. DESIGN STRATEGY Static Banner Ads  Brand  Traditional Chinese noodles  Location  Website  Menu  Contact information  Yelp reviews  240X400 Vertical Rectangle

10. DESIGN STRATEGY Static Banner Ads  Brand  Traditional Chinese noodles  Location  Website  Menu  Contact information  Yelp reviews  336X280 Large Rectangle

11. DESIGN STRATEGY Static Banner Ads  Brand  Traditional Chinese noodles  Location  Website  Menu  Contact information  Yelp reviews  250X250 Square Pop-up

12. DESIGN STRATEGY Static Banner Ads  Brand  Traditional Chinese noodles  Location  Website  Menu  Contact information  Yelp reviews  160X600 Wide Skyscraper

13. DESIGN STRATEGY Static Banner Ads  Brand  Traditional Chinese noodles  Location  Website  Menu  Contact information  Yelp reviews  468X60 Wide Skyscraper

14. DESIGN STRATEGY Animated Banner Ads  Brand  Traditional Chinese noodles  Slogan  “We provide you amazing noodles!”  “Cheap but Amazing.”  “Authentic, springy, hand-drawn.”

15. DESIGN STRATEGY Advertising Media Websites  Philly.com/food  Media Kits http://www.phillyflipbook.com/2013MediaKit/files/assets/downloads/page 0026.pdf

16. DESIGN STRATEGY Advertising Media Websites  Dealmoon.com

17. DESIGN STRATEGY Advertising Media Websites  Spcnet.tv  Media Kits http://zh.spcnet.tv/advertise.php

18. DESIGN STRATEGY Advertising Media Websites  Visitphilly.com  Media Kits http://www.visitphilly.com/toolkit/advertise/

19. DESIGN STRATEGY Advertising Media Websites  Yobus.com

20. DESIGN STRATEGY Metric for measuring success  The number of customer record  The number of website viewers

21. THANK YOU!