1. CULTURE AND TOURISM IN MARKET TOWNS DAVID STUART & KATH GRAHAM ENGLISH HERITAGE

2. DEFINITIONS CULTURE vs HERITAGE CULTURE vs HERITAGE BROAD INCLUSIVE DEFINITION AND APPLICATION BROAD INCLUSIVE DEFINITION AND APPLICATION HERITAGE AS AN UNDERPINNING THEME HERITAGE AS AN UNDERPINNING THEME HERITAGE AS A DRIVER IN ITS OWN RIGHT HERITAGE AS A DRIVER IN ITS OWN RIGHT

3. BUILT HERITAGE ASSETS BUILDINGS AND MONUMENTS BUILDINGS AND MONUMENTS ARCHAEOLOGY ARCHAEOLOGY PLACES PLACES ACTIVITIES ACTIVITIES PEOPLE PEOPLE

4. LOCAL DISTINCTIVENESS IDENTITY IDENTITY QUALITY, QUALITIES & QUALITY OF LIFE QUALITY, QUALITIES & QUALITY OF LIFE VALUES VALUES REASONING REASONING DECISION MAKING DECISION MAKING UNIQUE SELLING POINT UNIQUE SELLING POINT ATTRACT INWARD INVESTMENT & PARTNERS ATTRACT INWARD INVESTMENT & PARTNERS egSOCIAL HISTORYegSOCIAL HISTORY VENADO TUERTO

5. NATIONAL POSITION POWER OF PLACE POWER OF PLACE FORCE FOR OUR FUTURE FORCE FOR OUR FUTURE BETTER PLACES TO LIVE BETTER PLACES TO LIVE SUSTAINABLE COMMUNITIES SUSTAINABLE COMMUNITIES BVPIs & CONSERVATION AREAS BVPIs & CONSERVATION AREAS COUNTRYSIDE STEWARDSHIP COUNTRYSIDE STEWARDSHIP ENGLISH HERITAGE ENGLISH HERITAGE HERITAGE LOTTERY FUND HERITAGE LOTTERY FUND MARKET TOWNS MARKET TOWNS AGGREGATES SUSTAINABILITY LEVY FUND AGGREGATES SUSTAINABILITY LEVY FUND

6. ENGLISH HERITAGE REPORTS TO DCMS, ODPM, DEFRA REPORTS TO DCMS, ODPM, DEFRA CONCERNED WITH: CONCERNED WITH: SITE MANAGEMENT SITE MANAGEMENT POLICY AND CAMPAIGN INITIATIVES POLICY AND CAMPAIGN INITIATIVES STATUTORY ADVICE STATUTORY ADVICE TECHNICAL ADVICE TECHNICAL ADVICE DESIGNATIONS DESIGNATIONS EDUCATION AND OUTREACH EDUCATION AND OUTREACH GRANTS GRANTS

7. OPERATIONS REGIONAL OFFICES REGIONAL OFFICES SMALL TEAMS SMALL TEAMS SMALL BUDGETS SMALL BUDGETS INCREASING EMPHASIS ON AWARENESS RAISING AND CAPACITY BUILDING INCREASING EMPHASIS ON AWARENESS RAISING AND CAPACITY BUILDING

8. CURRENT INITIATIVES HISTORIC ENVIRONMENT LOCAL MANAGEMENT HISTORIC ENVIRONMENT LOCAL MANAGEMENT HISTORIC ENVIRONMENT CHAMPIONS HISTORIC ENVIRONMENT CHAMPIONS STREETS FOR ALL STREETS FOR ALL HERITAGE ASSET MANAGEMENT HERITAGE ASSET MANAGEMENT HERITAGE DIVIDEND HERITAGE DIVIDEND HERITAGE COUNTS HERITAGE COUNTS PROMOTION OF HERITAGE ACROSS A WIDE RANGE OF SUBJECT AREAS PROMOTION OF HERITAGE ACROSS A WIDE RANGE OF SUBJECT AREAS

9. REGIONAL INITIATIVES CENTRE OF EXCELLENCE CENTRE OF EXCELLENCE MCTI MCTI SUB-REGIONAL MANAGEMENT SUB-REGIONAL MANAGEMENT SOUTH WEST ENVIRONMENT STRATEGY SOUTH WEST ENVIRONMENT STRATEGY SOUTH WEST HISTORIC ENVIRONMENT STRATEGY SOUTH WEST HISTORIC ENVIRONMENT STRATEGY LOCAL STRATEGIC PARTNERSHIPS LOCAL STRATEGIC PARTNERSHIPS

10. PREVIOUS SCHEMES ILFRACOMBE ILFRACOMBE BIDEFORD BIDEFORD TIVERTON TIVERTON CLOVELLY CLOVELLY GREAT TORRINGTON GREAT TORRINGTON SOUTH MOLTON SOUTH MOLTON TAVISTOCK TAVISTOCK TOTNES TOTNES BUCKFASTLEIGH BUCKFASTLEIGH

11. CURRENT SCHEMES CREDITON CREDITON PAIGNTON PAIGNTON TAVISTOCK TAVISTOCK POSSIBLE FUTURE INVOLVEMENT IN: POSSIBLE FUTURE INVOLVEMENT IN: SOUTH HAMS TOWNS SOUTH HAMS TOWNS SOUTH MOLTON SOUTH MOLTON SWANAGE SWANAGE PROJECTS SHOULD BE RELATED TO REGIONAL PRIORITIES AND INCLUDED IN COMMUNITY PLANS PROJECTS SHOULD BE RELATED TO REGIONAL PRIORITIES AND INCLUDED IN COMMUNITY PLANS

13. Some 800,000 people from all walks of life took advantage of Heritage Open Days 2004 to celebrate and explore the built environment of their community or region. A total of 2,143 properties opened their doors to visitors, around 40% of which are not normally accessible to the public. As well as opening properties, organisers offered guided walks and tours in an additional 332 locations. Many tours took in selected parts of towns or villages or even combined points of interest in several locations.

14. Number of Heritage Open Days Activities 2004 Properties opened2,143 Guided walks and tours332 Other interpretive events325 Total number of Heritage Open Days activities 2,800

15. Heritage Open Days also provides the public with more and more other interpretive events, now making up 12% (325) of the overall programme. These include concerts, lectures, historic re- enactments and role-plays, demonstrations of traditional crafts and skills, ‘hands-on’ workshops and other activities which invite and enable the audience to get involved.

16. Visitors to Heritage Open Days Events 2004 Estimated total number of visits800,000 Average age group of visitors45+ Average age group of children attracted to family events6-11 Percentage of visitors taking part in Heritage Open Days activities for the first timeOver 60% Percentage of visitors who have not visited a heritage site in the past 12 months36%

17. Where did visitors come from? The majority of people visited between two and five properties (46%) and came from within a radius of five miles (37%). 27% travelled more than 20 miles, showing an increase on previous years.

18. Heritage Open Days 2005 Thursday 8 th – Sunday 11 th September www.heritageopendays.org