1. Digital Northern Ireland 2020 Lighting up Northern Ireland’s Digital Platform Executive Director – Dr. Sinclair Stockman

2. N.Ireland A Global Digital Hub Vision – By the end of the decade, Northern Ireland will be the world’s preferred destination for digital economy investment. Not the Biggest, but the Best

3. Digital Causeway Making e-Commerce work for you

4. Leased Line FTTPFTTCCableCopperWiMax Speed10Mb – 100Gb Symmetric 110Mb ↓ 30Mb ↑ Asymmetric 16Mb – 80Mb↓ 2Mb – 18Mb ↑ Asymmetric 100Mb ↓ 10Mb ↑ 50Mb ↓ 5Mb ↑ 0.5Mb – 24Mb Asymmetric 50Mb↓10Mb↑ 10Mb↓2Mb↑ Asymmetric CostsExpensive in relation to mass deployment products Expected to be economical & competitive Competitively priced Economically priced ProsSymmetric Service / Future proofed / Flexible / Non Contended Future proofed expected to offer much higher speeds Future proofed / 80Mb ↓ 2012 15Mb ↑ 2012 Future Proofed / Not dependant on distance from the exchange Good availability Good availability / Services Rural areas ConsAncillary Costs may be prohibitive Limited Accessibility / Contended service Reach Dependent (from Cabinet) Contended Service Limited to Virgin footprint / Contended Service Reach (from Exchange) Dependent / Contended Service Line of Sight Technology Contended Service AccessibilityGoodLimited to Operator roll out plans >90%Greater Belfast, Lisburn, Derry / Londonderry only. 98%Coverage area limits apply Broadband Availability

5. Internet = changing lifestyle technology bandwidth wires or fibre or wireless changing the way you do business lifestyle, communication, fun people and what they want to do

6. Why is high bandwidth connectivity so important to businesses now? More than 50% of the world is connected, one way or another one hell of a big target market Interactivity drives economic and social interaction, and our network enables interaction The web is the easiest way to access information and knowledge – knowledge gives competitive advantage Without access to good web connections, many businesses will stagnate or die With access to good broadband connections, the world is your market You must be connected to participate in global value chains ‘Always Open’ Global shop window Online spending 39% increase year on year Typical savings online, 11 – 30% Online 8% of UK GDP (3% of RoI) High level of buying confidence Men spend more than women! OK, but what really are the opportunities for business …… Bandwidth Connectivity

7. The train has left the station… Internet is a critical foundation to a smart economy Digital Britain – 1£ : £5 spent on-line Internet improves business competitiveness EU: ½ competitiveness gains in the last 15yrs comes from internet Internet improves business innovation 3 out of 5 fastest growing global companies are internet businesses [Fortune]

8. Opportunity or Threat Typically consumers are going online faster than businesses A significant proportion (often higher than 66%) of what people buy online is via a “foreign” supplier HOWEVER This dynamic can be a real opportunity for businesses in small countries There are significantly more consumers overseas than in Northern Ireland Even if we lose a proportion of NI sales to overseas businesses, we can win many, many times more business from overseas customers We already have some real examples of this in Northern Ireland But, to be in the game, your business must be ACTIVELY online, trading, not just advertising – a static website is not enough Online business is growing, BUT

9. Typical non-digital business opportunities Exploiting the Digital Platform in Business – It’s all about – Greater market reach, both locally and globally more people spending money – Business efficiency – admin, logistics, stock, cash flow, Cloud Services etc less money wasted – Enhanced service and product offerings higher margin products, ‘up sell’, more money in

12. Business Efficiency and Effectiveness

13. Market Expansion

14. Exemplars Home Working and Playing

15. Spend Less

16. Improving customer service means more business

18. MCL Insurance Services Ltd. All rights reserved. | 66 Railway Road, Coleraine, Co L/derry, BT52 1PG. Small is beautiful…..or is it……….

19. Typical non-digital business opportunities Exploiting the Digital Platform in Business – It’s all about – Greater market reach, both locally and globally more people spending money – Business efficiency – admin, logistics, stock, cash flow, Cloud Services etc less money wasted – Enhanced service and product offerings higher margin products, ‘up sell’, more money in

20. Digital business activity Application development Digital content Digital media Mobile applications Security applications Operations Data centres Online services Financial services applications Skill and learning applications Health applications Gaming ………

21. It’s up to you……Please don’t