1. John Schoenstein Value Based Campaigns Microsoft Learning

2. Q1 FY09 H1 FY09 Q2 FY09 Q1 FY09

3. Engagement Sat Correlation Instructor-led Training Microsoft Training and Certification Certifications eLearning

4. What if we could harness the growth in cert to drive growth in core business?… CW Growth Cert Growth

5. Marketing Goals  Grow Unique Individuals certified  Encourage existing MCPs to take next step in their certification  Fill the certification pipeline with New Entrants  Drive exam volume and revenue  Keep Second Shot Fresh New FY 09 Strategies/Tactics  Integrating Value Of Certification : Imagery, Messaging – Target: New Entrants  Wider Net: Launch Academic (Sept 15 th ) Worldwide  Deeper Emerging Market Focus – (i.e. BRIC)  Keep SS Fresh – Promotional Pop in Q2  Air Cover: Pushing for Managed Status for Q2 – Q4  Ride the Trains: Integration in BG Campaigns  Connecting Dots: Integration in MSL Campaigns Refresh (VOC): Launch: Second Shot In Market: Aug 5, 2008 – June 30, 2009

6. Rationalized Standardized Basic Dynamic Managed IT Infrastructure with limited automation “We’re gaining control” Managed and consolidated IT Infrastructure with maximum Automation “We enable business Fully automated management, dynamic resource usage, business linked SLAs “We’re a strategic asset” Uncoordinated, manual infrastructure “We fight fires” Core Infrastructure Application Platform Business Productivity Infrastructure People  Process  Technology

7. 1. Learn about Microsoft Optimization 2. Connect to Microsoft Inbound 3. Drive outbound Marketing and Sales 4. Connect to Microsoft Sales Field Technical Sales/Marketing www.mslcampaignfactory.com http://www.microsoftio.com/osc

8. Learn about Optimization www.microsoft.com/optimization Partner Marketing https://training.partner.microsoft.com/plc www.microsoftio.com Optimization Sales Connection Tool: http://www.microsoftio.com/osc All these links will be available at: www.mslcampaignfactory.com

9. 9 Register Today: www.cplsmarketinginitiatives.com Download Resources: www.mslcampaignfactory.com www.mslcampaignfactory.com Attend Free Sales Training - “How to Close the Deal with the Free Software Offer” http://www.mslcampaignfactory.com/salestraining.aspx http://www.mslcampaignfactory.com/salestraining.aspx June 16, 2008December 31, 2008* *While Supplies Last

10. 10 LATAM currently has 27 partners registered that have purchased 64 units. There are 842 remaining! MS has sent these 27 partners 1,294 leads since June 16 June 16, 2008December 31, 2008* *While Supplies Last RegionRegisteredGoal APAC101100 EMEA210166 LATAM2733 NA202176 Total540475 Country# Registered Argentina2 Bolivia1 Brazil11 Columbia3 El Salvador1 Guatemala1 Mexico6 Peru1 Paraguay1

11. 11 Register to host Community Launch Events: http://connect.microsoft.com/InvitationUse.aspx?ProgramID=243 7&SiteID=544&InvitationID=SQCP-KFPC-7BMB http://connect.microsoft.com/InvitationUse.aspx?ProgramID=243 7&SiteID=544&InvitationID=SQCP-KFPC-7BMB Start teaching First Look Clinics & Hands-on-Labs (6156, 6157, 6158) http:// cwlibrary.mslearn.net Get ready for the SQL 2008 Free Software Offer in November! September 2008June 2009 *While Supplies Last

12. Detailed Announcement in Late August Focus: Windows Server, SQL & MS Optimization Bonuses for Driving Quality and More Quarterly and Semi-Annual Prizes per Region, End-of-Year Worldwide Prizes Quarterly and Semi-Annual Prizes per Region, End-of-Year Worldwide Prizes May 31, 2009 July 1, 2008 17 Machines!

13. High-profile customer referrals Up-sell business opportunity Microsoft endorsement https://partner.microsoft.com/global/program/competencies/40012151 https://partner.microsoft.com/global/program/competencies/40012151 Visit: https://partner.microsoft.com/global/program/competencies/40012151https://partner.microsoft.com/global/program/competencies/40012151 August 20, 2008September 30, 2008

14. 1. Get Trained on Microsoft Optimization Talk the talk of Microsoft Optimization 2. Connect to Microsoft’s Marketing Activities Enroll in the Campaign - MSL’s Skills Optimization Partners List 3. Involve your sales and marketing teams Marketing Tools, Sales Playbook, training in August 4. Look for opportunities to connect to customers through MS Field Sales Teams http://www.mslcampaignfactory.com/

16. © 2008 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.