1. tompeters ! company 1 The Enterprise Has Changed: The Road Ahead Boyd L. Clarke C.E.O.

2. tompeters ! company 2 White-collarRevolution

3. tompeters ! company 3 “The high-impact project is the gem... the nugget... the fundamental atomic particle from which the new white collar world will be constructed and/or reconstructed. Projects should be, well, WOW!” Tom Peters The Project 50

4. tompeters ! company 4 Welcome to the new millennium Life in the Projects

5. tompeters ! company 5 The 4th information revolution... 3000 BCMesopotamia 1300 BCChina 1450 ADGermany

6. tompeters ! company 6 The Technology is here!!!!!!! “Information technology is now, but just now, capable of revolutionizing white collar work the same way earlier technologies revolutionized the farm and the factory. Hold onto your hats white collar workers, nothing will ever be the same.”

7. tompeters ! company 7 Jeffery Holt

8. tompeters ! company 8 Mining in Minnesota 1960 284 Mines 48,000 Employees 2000 7 Mines 6,700 Employees

9. tompeters ! company 9 “There’s going to be a fundamental change in the global economy unlike anything we have had since the cavemen began bartering.” Arnold Baker, Chief Economist, Sandia National Laboratory

10. tompeters ! company 10 “The corporation as we know it, which is now 120 years old, is not likely to survive the next 25 years. Legally and financially, yes, but not structurally and economically.” Peter Drucker, Business 2.0 (08.00)

11. tompeters ! company 11 “We are in a brawl with no rules!” Paul Allaire

12. tompeters ! company 12 “It used to be that the big ate the small. Now the fast eat the slow.” Geoff Yang, IVP/ (Institutional Venture Partners)

13. tompeters ! company 13 Technical Forces WWW.

14. tompeters ! company 14 $7.4 trillion by 2004. Source: Garter Group

15. tompeters ! company 15 22 pages per second 118,800 Source: Gartner Group

16. tompeters ! company 16 “ALL OF THESE ‘CONVERSATIONS’ TODAY ABOUT ‘THE WEB’ WILL APPEAR SO BLOODY DAMN SILLY AND PEDESTRIAN TEN … FIVE? … THREE? …YEARS FROM NOW.” — Tom Peters (11-99) P.S.: Read Ray Kurzweil’s The Age of Spiritual Machines: When Computers Exceed Human Intelligence

17. tompeters ! company 17 Technical Forces WWW. White Collar Robots

18. tompeters ! company 18 White Collar Robots ATM’s Movie Tickets 1 (800) 555-1212

19. tompeters ! company 19 Stock Brokers

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21. tompeters ! company 21 Travel Agents

22. tompeters ! company 22 Travel Industry 52.2 / 15.5

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24. tompeters ! company 24 Banking Industry “Banking is necessary. Banks are not.” Dick Kovacevich, Norwest/ Wells

25. tompeters ! company 25 Bankers

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27. tompeters ! company 27 Sales People 18Million 8 Million

28. tompeters ! company 28 Sales People “We are not seeing the death of sales people, but the death of sales forces.” Neil Racham Huthwait Associates

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30. tompeters ! company 30 Insurance Agents

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32. tompeters ! company 32 Purchasing 1200 900 600

33. tompeters ! company 33 Purchasing at Bentonville Facts - 75%/5% Decision - 8 or 100 Policy - No sales people allowed

34. tompeters ! company 34 February 27, 2000 Announcement Ford, GM & Daimler-Chrysler, arch enemies for nearly a century - create an Internet supplier Marketplace/Virtual Marketspace.

35. tompeters ! company 35 1/100 to 1/500 Human Resource Dept.

36. tompeters ! company 36 1/40 to 1/680 Human Resource Dept.

37. tompeters ! company 37 Training and Development

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40. tompeters ! company 40 “Education over the internet is going to be so big, it’s going to make E-mail usage look like a rounding error.” John Chambers CEO, Cisco Systems Inc. Education

41. tompeters ! company 41 “My best guess is that these schools will be about as successful as Digital Equipment was in competition with Dell.” Clayton Christensen Harvard Business School Education

42. tompeters ! company 42 Video Music Libraries Information Distribution

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44. tompeters ! company 44 Technical Forces WWW. White Collar Robots Data Base

45. tompeters ! company 45 “UPS used to be a trucking company with technology. Now it’s a technology company with trucks.” Forbes (1-00), on UPS’s $11B spent on IS in the 90s; UPS was Forbes’ “Company of the Year”

46. tompeters ! company 46 Social Forces Dilbert Work/Life Balance Talent Wars

47. tompeters ! company 47 New Economy Characteristics Non-linear change Commoditization Dead-end Incrementalism Change in Business Model

48. tompeters ! company 48 White-collarRevolution

49. tompeters ! company 49 Data Base WWW. White Collar Revolution Dilbert White Collar Robots Talent Wars Work/Life Balance New Work: Core Model

50. tompeters ! company 50 White Collar Revolution New Employee New Organization New Work New Work: Core Model

51. tompeters ! company 51 White Collar Revolution New Employee PSF 1.0 New Work New Work: Core Model

52. tompeters ! company 52 White Collar Revolution Brand You Professional Brand You Professional PSF 1.0 New Work New Work: Core Model

53. tompeters ! company 53 White Collar Revolution Brand You Professional PSF 1.0 WOW! Projects WOW! Projects New Work: Core Model

54. tompeters ! company 54 White Collar Revolution New Employee New Organization New Work New Work: Core Model

55. tompeters ! company 55 Five Transformations Departments to Professional Services Firms Managers to Leaders at all Levels Customer Service to Customer Experience Work assignments to WOW!Projects Employees to Brand YOU Professionals

56. tompeters ! company 56 Managers to Leaders

57. tompeters ! company 57 “What’s in the shortest supply now are great teams led by great leaders.” John Doer, venture capitalist

58. tompeters ! company 58 70,000 + Case Studies Over the last 13 years we have asked over 70,000 business professionals to tell us about their personal best leadership experience. Virtually one hundred percent of them told us about a project they were part of. Projects are the birthplace of leaders and leadership.

59. tompeters ! company 59 Departments to PSFs

60. tompeters ! company 60 Work Worth Paying For

61. tompeters ! company 61 Employees to Brand You Professionals

62. tompeters ! company 62 “If there is nothing very special about your work, no matter how hard you apply yourself, you won’t get noticed and that increasingly means you won’t get paid much, either.” — Michael Goldhaber, Wired

63. tompeters ! company 63 “Firms will not ‘manage the careers’ of their employees. They will provide opportunities to enable the employee to develop identity and adaptability and thus be in charge of his or her own career.” Tim Hall “The New Protean Career Contract”

64. tompeters ! company 64 Customer Service to Customer Experience

65. tompeters ! company 65 “The Age of the Never Satisfied Customer” Regis McKenna

66. tompeters ! company 66 What does Harley Davidson sell?

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68. tompeters ! company 68 “What we sell is the ability for a 43-year-old accountant to dress in black leather, ride through small towns and have people be afraid of him.” Harley exec, quoted in Results-based Leadership

69. tompeters ! company 69 Customer Service On time delivery Failure rate Defects per 1000 Absence of defect or complaint Return Rate Satisfaction

70. tompeters ! company 70 In many industries the correlation between customer satisfaction and repeat business is zero.

71. tompeters ! company 71 Customer Experience WOW Tingle Bewitch Dazzle Thrill Delight

72. tompeters ! company 72 About Quality “Quality is conformance to requirements, not goodness.” Phil Crosby

73. tompeters ! company 73 Satisfy … Conform to Requirements … Exceed Expectations … Delight! … WOW! … Lust! … ONLY ONES WHO DO WHAT WE DO!

74. tompeters ! company 74 Work Assignments to WOW!Projects

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76. tompeters ! company 76 Project Tangibles Objectives Budgets Measurements Timelines

77. tompeters ! company 77 Project Intangibles Passion Design & Beauty Buzz Personality

78. tompeters ! company 78 WOW!Projects

79. tompeters ! company 79 “You really got to me. So many of our information technology projects take on a life of their own, and I know they’ll never end up as more than ‘mediocre successes.’ ” CEO, F100 financial services company (10-98)

80. tompeters ! company 80 “Reward excellent failures. Punish mediocre successes.” Phil Daniels, Sydney exec

81. tompeters ! company 81 Rule #1: Never accept an assignment as is.

82. tompeters ! company 82 WOW!Project Nuggets The Reframe - Small Ideas Get Bigger Quick Prototyping - Slow results get Faster Design and Beauty - Mundane things becomes exciting Small Projects Matter - Ordinary becomes WOW!

83. tompeters ! company 83 No Wiggle Room! “Incrementalism is innovation’s worst enemy.” Nicholas Negroponte

84. tompeters ! company 84 Our View of the World Invent the New World of Work White Collar RevolutionThe Work Matters! Our Vision is to... Why?... Because... Because we are in the middle of a... Five Transformations Which requires...

85. tompeters ! company 85 The Work Matters!

86. tompeters ! company 86 People they have loved. Great work they have done.

87. tompeters ! company 87 “...Our employees saw the wisdom of focusing on values and behaviors, but the bureaucracy created roadblocks for the clients BECAUSE THE WORK ITSELF DIDN'T CHANGE.... don't fall into that trap.” -Bob Vickers, Bank of Montreal

88. tompeters ! company 88 “Meaning from work comes form doing great work, not from talking about how meaningful work should be.”

89. tompeters ! company 89 “Eye Test”

90. tompeters ! company 90 T H E W O R K M A T T E R S ! T H E W O R K M A T T E R S ! T H E W O R K M A T T E R S ! T H E W O R K ! !

91. tompeters ! company 91

92. tompeters ! company 92 The New World of Work Boyd L. Clarke C.E.O. (513) 683-4702 boydclarke@tompeters.com Slides - www.tompeters.com/training/slides

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95. tompeters ! company 95 Inventing The New World of Work