1. Logo

2. Business Plan Executive Summary Company Summary Objectives Services
Mission
Start Up Expenses
Start Up Funding
Personnel Plan
Pro Forma Profit and Loss
Marketing Strategy

3. Executive Summary
High school students account for an estimated 2 million injuries, 500,000 doctor visits, and 30,000 hospitalizations each year.
My name is Jordan Van Liere and I have just recently graduated from USD and attained my chiropractor license. I plan to open Chips' Chiropractors in Chester, South Dakota. For the first 4 years of college I went to SDSU before being accepted into the chiropractic program. I will be mainly focusing on sports injuries.

4. Company Summary
Chips’ Chiropractics is a chiropractic service started and owned by myself, Jordan Van Liere. This company will provide quality chiropractic services to athletes of all ages.

5. Objectives
Continually develop, strengthen, and improve chiropractic services
Strength Chips’ Chiropractics commitment to chiropractic services
Try to increase the referrals of surrounding doctors
Build referral into repeat clients

6. Services
At Chips’ Chiropractics, we believe that the best possible performance for an athlete is the proper balance of exercise, nutrition, and care of the body’s framework. The most delicate and important organs are supported and protected by the skull and spinal vertebrae. I will be able to locate the point of your interferences, and correct the spinal misalignments so the body can re-establish its balance and heal itself to the best of it’s ability.

7. Treatments
Chips’ Chiropractics offer treatments for various condition including, but not limited to:
Athletic injuries
Low back and neck pain
Neck and arm pain
Headaches
Shoulder, knee, and foot pain

8. Mission
My mission is to focus on sports related injuries and to provide the care necessary for athletes in the Lake Country region.
I mainly will be working with active middle aged people, as well as high school athletes.

9. Start Up Expenses Legal Miscellanous Fees $300 Stationary
Business cards, notepads, etc
Brochures
Company Advestising
$500
Insurance
Property Liability, Professional Insurance
$800
Rent
1000 sq. feet at $10 sq. foot
$10,000
Expensed Equip
Lobby Furniture
$5,000
Leased Equip
Adjustment table, Massage Bed, etc.
$15,000
Interim Operating Expenses
Payroll-first three months
$2,500
Total Start Up Expenses
$34,400

10. Start Up Funding Start up Costs-$34,400 Personal Investment-$1,000
Total Funding Required-$33,400

11. Personnel Plan Personnel Plan Year 1 Year 2 Year 3 Dr. Van Liere
$60,000
$63,000
$66,000
Receptionist/Bookkeeper
$10,000
$11,500
$12,775
Total People 2
Total Payroll
$70,000
$74,500
$78,775

12. Pro Forma Profit and Loss
Gain and Loss
Year 1
Year 2
Year 3
Sales
$140,000
$150,000
$160,000
Expenses
Payroll
$60,000
$63,000
$66,000
Sales and Marketing
$5,000
Depreciation $0
Leased Equipment
$10,000
Utilities
$1,400
Insurance
$1,800
Rent
Payroll Taxes
$7,000
$8,000
$9,000
Total Operating Expenses
$95,200
$99,200
$103,200

13. Continued EBITDA $44,800 $50,800 $56,800 Interest Expense $4,800 $0
Net Income Before Taxes
$40,000

14. Marketing Strategy
Even though I plan to get many referrals from doctors of the surrounding area, it will still be important to market Chips’ Chiropractic services.
I will continue to speak to local group on preventing sports injuries. This involves high school kids and middle aged athletes. Showing people that I am involved in the community will be a key component.
In addition, Chips’ Chiropractic will sponsor an annual basketball tournament for elementary students in the local high school gymnasiums.

15. Conclusion
Chips’ Chiropractics will be a private practice clinic specializing in rehabilitating sports injuries.
Our three year plan indicates that we should be able to be self funded after the first year.
My personnel plan is that I should be able to make $50,000-$60,000 each year, and the practice will generated a net income of $40,000-$50,000.