1. Marketing Yourself in a Challenging Economy An Interactive Discovery Mark Carlson, President Minnesota Mailing Solutions

2. Marketing Yourself in a Challenging Economy Objectives To offer a small business CEO perspective on employee contribution and performance expectation To offer managers a tool to help employees and themselves discover their value-add to an organization To help managers gain employee agreement on roles and responsibilities … beyond the performance appraisal To demonstrate the tool’s use throughout the organization To apply the tool to any downsizing decision making process To practice using the tool

3. QUESTONS ASKED Will I have a job tomorrow? Will I have a job in a year? Will I get a raise? Will the company stay in business If there are going to be layoffs how can I NOT be chosen?

4. From The CEO’s Point Of View What Pays The Bills? Profitability Productivity Performance Engagement Solving Problems Acting Promptly How To Engage EE’s Attachment Alignment Affinity Action Assessment Accountability Affirmation

5. The Changing Environment Employees Want Stability Predictability Consistency Things to Stay the Same To know “What’s In It For Me?” But …

6. WHAT ABOUT CHANGE? Change Can Kill one’s outlook Shake self confidence & foster helplessness Encourage a “victim” mindset Cause people to quit & leave Cause people to quit & stay Encourage self-protectionism Create a self-fulfilling prophecy of doom & gloom

7. Super Manager

8. SELF-MANAGEMENT 101 What is YOUR attitude? Are You PERSONALLY invested? What Kind of a LEADER are you? Self-Management When handled right … your almost home What’s your investment in pushing for change?

9. SELF-MANAGEMENT 101 You set the tone Are you INTENTIONAL? Are You OBVIOUS? Perception = Reality

10. “Sometimes The Best Management Tool Is The Mirror” Price Pritchett

11. Where Do Employees Spend Their Energy When Thinking About Their Job?

12. Where Do Employees Spend Their Energy? Control

13. Where Do Employees Spend Their Energy? Influence

14. Where Do Employees Spend Their Energy? No Control

15. SO, How Do We … Get employees to dwell in the area of CONTROL Create the area of INFLUENCE Stay out of the area of NO CONTROL

17. A Tool to Facilitate the Conversation A structured approach to facilitate the conversation The tool centers on the areas of control and influence How Employee Moves The Organization Forward Employee Behaviors That Hold The Organization Back What More Employee Could Do For The Organization Recommendations To Improve Employee’s Engagement

18. How [EMPLOYEE] Moves The Organization Forward

19. [EMPLOYEE] Behaviors That Hold The Organization Back

20. What More [EMPLOYEE] Could Do To Move The Organization Forward

21. Recommendation To Improve [EMPLOYEE’S] Engagement In The Organization

22. Steps In The Process Employee Completes The Tool Independently Of Manager Manager Completes The Tool Independently of Employee Manager reviews Employee Version PRIOR To The Conversation Converse Gain Consensus And Agree To Disagree When Agreement Eludes Use the Document Whenever Appropriate

23. Want To Really Shake It Up? Have the rest of the team complete the tool … anonymously of course … for all other team members Compile a summary of the comments (to protect anonymity) Use it to gain consensus with the employee

24. On-going Employee A Point of Reference At Review Time Discussion With Employees of Other Departments Self-Manage Behavior Management Day-To-Day Activity Conflict Resolution Employee Motivation Department Justification Organizational Boasting Peace of Mind

25. Marketing Yourself in a Challenging Economy Objectives To offer a small business CEO perspective on employee contribution and performance expectation To offer managers a tool to help employees and themselves discover their value-add to an organization To help managers gain employee agreement on roles and responsibilities … beyond the performance appraisal To demonstrate the tool’s use throughout the organization To apply the tool to any downsizing decision making process To practice using the tool

26. QUESTIONS

27. MARK CARLSON Minnesota Mailing Solutions mcarlson@mnmailing.com 763-542-1020