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Published byStewart Shields Modified over 9 years ago
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2 BEC World Plc. Presentation for Investors SET OPPORTUNITY DAY 8 June 2006 Industry Overview Financial Highlights
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3 Advertising Expenditure Trends: 95989900 0104 TV44%60%63%60%62%56% RADIO12% 9%10% 8% NEWSPAPER 28%19%20%21%18%21% MAGAZINE 8% 5% 6% 7% CINEMA- 1% 2% OUTDOOR 8% 5% 3% 2% 3% 5% TRANSIT- 1%- Source: CIA Media Innovation & NMR
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4 Advertising Expenditure Trends: Source: Nielsen Media Research
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5 TV Advertising Expenditure: High Growth Rate – Recovers Fast Source: Nielsen Media Research
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6 TV Advertising Expenditure: ESTIMATED TOTAL ADVERTISING EXPENDITURE BY MEDIUM YTD JANUARY-APRIL 06 VS 05 BAHT MILLIONS MEDIAYTD 06SOV%YTD 05SOV%DIFF% Change TV 17,052 60.16 16,083 59.119696.02 RADIO 2,033 7.17 1,885 6.931487.85 NEWSPAPERS 5,150 18.17 5,233 19.23-(83)-(1.59) MAGAZINES 1,852 6.53 1,835 6.74170.93 CINEMA 358 1.26 381 1.40-(23)-(6.04) OUTDOOR 1,557 5.49 1,492 5.48654.36 TRANSIT 289 1.02 261 0.962810.73 IN STORE 55 0.19 40 0.151537.50 TOTAL 28,345 100.0 27,209100.01,1364.18 Source: Nielsen Media Research
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7 STATION SHARE OF AUDIENCE 2005 - 2006 WHOLE KINGDOM : ALL AGED 4+ 06.00 - 24.00 POTENTIAL 2005 : 58,396,000 ; 2006 : 59,400,000 Source: Nielsen Media Research
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8 Advertising Spends on TV YTD 2006 vs YTD 2005 Millions Baht -5.7% +18.8% +6.4% +4.0% +6.4% --4.0% Source: Nielsen Media Research
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9 Top 20 Advertisers on Television 2006: TV ADVERTISER (BAHT 000)YTD 2006YTD 2005%CHG UNILEVER (THAI) HOLDINGS1,498,4201,010,68148.3% PROCTER & GAMBLE (THAILAND)519,322469,89910.5% GMM GRAMMY PUBLIC CO.,LTD.283,871292,236-2.9% TOYOTA MOTOR THAILAND CO.,LTD.268,206115,131133.0% NESTLE(THAI) LTD.267,146249,2447.2% BEIERSDORF (THAILAND) CO.,LTD.266,810308,901-13.6% ADVANCE INFO SERVICE PCL.259,116427,222-39.3% OSOTSPA (TECK HENG YOO)247,371321,791-23.1% COLGATE-PALMOLIVE(THAILAND)LTD243,310107,116127.1% TOTAL ACCESS COMMUNICATIONS213,699168,87826.5% JOHNSON&JOHNSON(THAILAND)LTD.204,364161,18526.8% TV DIRECT CO.,LTD.196,942168,43816.9% BOONRAWD BREWERY CO.,LTD.176,194149,13018.1% L'OREAL (THAILAND) LTD.171,870118,30445.3% PTT PUBLIC CO.,LTD.168,52394,18478.9% KAO COMMERCIAL (THAILAND) CO.,165,480209,559-21.0% OFFICE OF THE PRIME MINISTER161,198188,494-14.5% LION (THAILAND) CO.,LTD.157,090149,6045.0% AJINOMOTO SALES CO.,(THAILAND)156,767279,822-44.0% THE ELECTION COMMISION OF THAI149,47834,377334.8% Source: Nielsen Media Research
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10 Top 20 Advertisers in April 2006: TOTAL TV ADVERTISER (BAHT 000)CHANNEL 3CHANNEL 5CHANNEL 7CHANNEL 9ITVCHANNEL 11 UNILEVER (THAI) HOLDINGS564,16086,71046,752190,60872,038168,051 PROCTER & GAMBLE (THAILAND)139,08760,51910,44756,2943,3948,433 NESTLE(THAI) LTD.95,63130,9186,34339,0116,06613,294 BEIERSDORF (THAILAND) CO.,LTD.88,48529,3402,75929,8692,82923,688 TOYOTA MOTOR THAILAND CO.,LTD.81,89120,1985,71427,79714,72112,661800 BOONRAWD BREWERY CO.,LTD.77,35116,82213,39622,7837,36611,8785,106 ADVANCE INFO SERVICE PCL.73,35712,5463,15729,3463,96921,4202,919 KAO COMMERCIAL (THAILAND) CO.,67,22017,2696,86425,3167,42710,344 COLGATE-PALMOLIVE(THAILAND)LTD63,72931,84760525,7396884,850 GMM GRAMMY PUBLIC CO.,LTD.55,59180335,4618,9148,2562,158 RED BULL BEVERAGE CO.,LTD.54,55312,2518,34219,8044,3229,505329 OSOTSPA (TECK HENG YOO)54,27816,2815,04416,9654,9286,3474,713 THE ELECTION COMMISION OF THAI54,0602,90615,7694,72515,00112,0603,598 OFFICE OF THE PRIME MINISTER54,0471073,2542,73732,5354,97110,443 L'OREAL (THAILAND) LTD.52,20012,8121,65018,5326,32812,878 LION (THAILAND) CO.,LTD.45,2928,8767,26211,8956,27110,987 TV DIRECT CO.,LTD.42,8928,13915,6821205,83813,114 TOTAL ACCESS COMMUNICATIONS42,02810,3675,77712,8047,4185,662 JOHNSON&JOHNSON(THAILAND)LTD.40,07016,4553,76811,7466,7891,312 TRI PETCH ISUZU SALES CO.,LTD.40,06910,9766,4346,2769,2297,154 Source: Nielsen Media Research
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11 Industry Reform: We shall see NBC and Broadcasting Bill shortly. The reform is about to begin. The reform is “ blessing in disguised ” for BEC as the industry will be more transparent and orderly. Long awaited new investment opportunities in domestic market will be opened for BEC.
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12 First Quarter of 2006 Highlights: Baht:Million 2006+/- YoY Ad.Revenue1,498+35% Concerts & Shows73-73% Oth. Sales Revenue69-7% Total Sales Revenue1,641+13% Net Profit436+184%
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13 High Operating Leverage: As our operating costs and expenses are mostly fixed in nature, thus BEC World has high operating leverage. Our profitability will improve greater than the growth rate of our revenue growth. Revenue and Profit Growth (1Q99 is BASE)
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