1. Copyright © 2012 by The McGraw-Hill Companies, Inc. All rights reserved. McGraw-Hill/Irwin CHAPTER THREE E-BUSINESS: ELECTRONIC BUSINESS VALUE CHAPTER THREE E-BUSINESS: ELECTRONIC BUSINESS VALUE

2. 3-2 DISRUPTIVE TECHNOLOGIES AND WEB 1.0  Digital Darwinism – Implies that organizations which cannot adapt to the new demands placed on them for surviving in the information age are doomed to extinction  How can a company like Polaroid go bankrupt?

3. 3-3 DISRUPTIVE VERSUS SUSTAINING TECHNOLOGY  What do steamboats, transistor radios, and Intel’s 8088 processor all have in common? Disruptive technology – A new way of doing things that initially does not meet the needs of existing customers Sustaining technology – Produces an improved product customers are eager to buy  Balance between Satisfying current customer needs, and Watching and responding to new disruptive tech

4. 3-4 THE INTERNET AND WORLD WIDE WEB – THE ULTIMATE BUSINESS DISRUPTORS  One of the biggest forces changing business is the Internet – A massive network that connects computers all over the world and allows them to communicate with one another World Wide Web [two slides down]  Organizations must be able to transform as markets, economic environments, and technologies change  Focusing on the unexpected allows an organization to capitalize on the opportunity for new business growth from a disruptive technology

5. 3-5

6. 3-6 World Wide Web  Architecture : HTTP, HTML, server, browser HTTP vs HTML: 1.HTTP: HyperText Transfer Protocol 2.HTML: HyperText Markup Language 1 – “send/receive” 2 – “show” Web Server URL: http://www... DB Server HTML: (1) HTTP request (2) HTTP response

7. 3-7 ADVANTAGES OF EBUSINESS What would be the results re customers? – rich contents PP. 94-97

8. 3-8 EBUSINESS MODELS (PP. 97-100)  Ebusiness model – A plan that details how a company creates and delivers products/services, and generates revenues on the internet (P. 97) Fig 3-13 P.100

9. 3-9 Fig 3.8 Marketing via e-biz: key terms

10. 3-10 Fig 3.9 Clickstream data metrics

11. 3-11 EBUSINESS MODELS (cont) Fig 3-14 P. 100

12. 3-12 EBUSINESS TOOLS FOR CONNECTING AND COMMUNICATING (PP.101-103) WebEx

13. 3-13 THE CHALLENGES OF EBUSINESS (PP. 103-104)

14. 3-14 WEB 2.0: ADVANTAGES OF BUSINESS 2.0  Web 2.0 – The next generation of Internet use – a more mature, distinctive communications platform characterized by three qualities 1.Collaboration 2.Sharing 3.Free

15. 3-15 WEB 2.0: ADVANTAGES OF BUSINESS 2.0 Characteristics of Business 2.0 Plz read the chapter contents – many important terms

16. 3-16 NETWORKING COMMUNITIES WITH BUSINESS 2.0  Social media – Websites that rely on user participation and user-contributed content  Social network – An application that connects people by matching profile information  Social networking – The practice of expanding your business and/or social contacts by a personal network

17. 3-17 BUSINESS 2.0 TOOLS FOR COLLABORATING

18. 3-18 THE CHALLENGES OF BUSINESS 2.0

19. 3-19 WEB 3.0  Web 3.0 – Based on “intelligent” Web applications using natural language processing, machine-based learning and reasoning, and intelligence applications  Semantic Web – A component of Web 2.0 that describes things in a way that computers can understand

20. 3-20 MBUSINESS: SUPPORTING ANYWHERE BUSINESS  Mobile business - The ability to purchase goods and services through a wireless Internet-enabled device