1. merchandising as a tool of sales promotion

2.  Merchandising  Merchandising - range of activities in a point of sale that increases the final sales.  Merchandiser  Merchandiser - responsible for the merchandise, the accompanying installation of equipment, places POS- materials.

3.  buy exactly your products  formation of loyalty  promotion of products in retail  increase in sales  creation of competitive advantage  increasing the time of stay in the store and the number of purchases

4.  The Merchandise Mix :  The Merchandise Mix : what, when, how much, pricing To have the right merchandise mix you need to know specially your customers.  Shelving :  Shelving : is about displaying your products on the shelf in a way that will attract customers.  The Store Setting :  The Store Setting : it is going to drive your customers through the store  In Store Animation:  In Store Animation: different actions that the store makes to have a more appealing purchasing experience for the customers.

5.  customers get used to discounts  gifts are perceived as mandatory applications  people get used to the irritants used in advertising, and no longer respond to them  merchandising, on the contrary, involves the use of well-established habits, traditions

6.  increase in retail sales  reducing costs  regulation of consumer streams  reallocation of resources in favor of additional services  creation of the visitors feel that they are active rather than passive participants  the ability to identify profitable brands