2. SUPPLY & DEMAND Three functions of price A. Determines value B. Communicates between buyers and sellers C. Rationing device

3. DEMAND Single Consumer Demand Schedule Average Price of dvd movies Quantity Demanded $250 $202 $154 $106 $58

4. MARKET DEMAND Market Demand Quantity Purchased Average Price of DVD Movies Sting Ice Cube Morrissey Total $250101 $202215 $154329 $1064313 $585417

5. DEMAND CURVE

6. DEMAND CONT. The Law of Demand implies the following with respect to a demand curve (all of these say exactly the same thing): The demand curve is downward sloping The demand curve has a negative slope The demand curve shows an inverse relationship between price and quantity demanded

7. DEMAND CONT. The Law of Demand simply proposes that as the price of a good declines the quantity you would be willing and able to purchase during some period of time increases, given that everything else remains unchanged.

8. Demand vs. QD Change in Demand Versus Change in Quantity Demanded First we said that according to the Law of Demand that a change in price will lead to a movement along a stable demand curve and result in a change in the quantity demanded. For example, more will be purchased but only at a lower price. The only thing that can change the quantity demanded is a change in the market price.

9. Demand vs. QD cont. Second we said that if one of the ceteris paribus assumptions is violated (e.g., a change in income) there will be a change in demand. Economists use the term "demand" to refer to the entire demand curve. Consequently when we say there has been an increase in demand we mean that the entire demand curve has shifted to the right. More will now be purchased at the same price.

10. Demand Shift

11. Shifters of demand Non-Price Determinants of Demand # of buyers increase =>demand increases decrease =>demand decreases Consumer Tastes increase =>demand increases decrease =>demand decreases

12. Shifters cont. Consumer income (normal good) Increase =>demand increases Decrease =>demand decreases Consumer income (inferior good) Increase => demand decreases Decrease =>demand increases

13. Shifters cont. Price of Substitutes Increase =>demand increases Decrease =>demand decreases Price of Complements Increase =>demand decreases Decrease =>demand increases

14. Shifter cont. Belief that the future price will Increase =>demand now will increase Decrease =>demand now will decrease Belief that your future income will Increase =>demand now will increase Decrease =>demand now will decrease

15. SUPPLY The Law of Supply states that firms will produce and offer for sale greater quantities of a good or service the higher the market price, given that everything else remains unchanged.

16. SUPPLY SCHEDULE

17. SUPPLY CURVE

18. SUPPLY CONT. The Law of Supply implies the following with respect to a supply curve (all of these say exactly the same thing): The supply curve is upward sloping The supply curve has a positive slope The supply curve shows a direct relationship between price and quantity demanded

19. Change in Supply vs. QS Change in Supply versus Change in Quantity Supplied First we said that according to the Law of Supply that a change in price will lead to a movement along a stable supply curve and result in a change in the quantity supplied. For example, more will be produced for sale but only at a higher price.

20. Change (Supply vs. QS) cont. Second we said that if one of the ceteris paribus assumptions is violated (e.g., a change in technology) there will be a change in supply. Economists use the term "supply" to refer to the entire supply curve. Consequently when we say there has been an increase in supply we mean that the entire supply curve has shifted to the right. More will now be produced at the same price.

21. Change in Supply

22. Shifters of the Supply Curve Non-Price Determinants of Supply # of sellers increase =>Supply increases decrease =>Supply decreases Addition of technology Supply will always increase

23. Shifters cont. Cost of Labor Increase =>supply decreases Decrease =>supply increases Cost of Natural Resources Increase =>supply decreases Decrease =>supply increases Operating Costs (electricity) Increase =>supply decreases Decrease =>supply increases

24. Shifters Cont. Business Taxes Increase =>supply decreases Decrease =>supply increases Government Regulations Increase =>supply decreases Decrease =>supply increases Government subsidies Increase =>supply increases Decrease =>supply decreases

25. EQUILIBRIUM A market is in equilibrium when the quantity demanded is equal to quantity supplied at the market price. At the equilibrium market price there are exactly the same number of goods that suppliers are willing to sell as consumers are willing to buy.

26. MARKET PRICE Equilibrium Price - the price at which the quantity demanded is equal to the quantity supplied. Other things being unchanged, there is no tendency for this price to change.

27. MARKET EQUILIBRIUM

29. DISEQUILIBRIUM How can you tell if your market is not in equilibrium? The easiest way for the firm to tell is by monitoring its inventory. When the quantity supplied is not equal to the quantity demanded at the current market price we have either undesired inventory build or undesired inventory decline. Store shelves start overflowing because you are producing more than is being sold or the store shelves go bare because people are buying your product faster than you can make it.

30. SHORTAGE

31. SURPLUS

32. SHORTAGE &CEILINGS Price Ceiling - a legal requirement that maintains the market price below the equilibrium price. Shortage - the amount that the quantity demanded exceeds the quantity supplied when the market price is below the equilibrium price.

33. SURPLUS & FLOORS

34. Increase in Demand

35. Decrease in Demand

36. Increase in Supply

37. Decrease in Supply