1. A Balanced Approach to Community Tennis Maintaining Community Impact AND Fiscal Stability

2. What’s at Stake Most of us believe that tennis is a vehicle for something more… Examples? What do our mission statements say?

3. THEORY OF CHANGE If you start with “A” and you add “B” your result will be “C” “C” is the ‘societal need’ you and your stakeholders want to address.

4. What’s at Stake Financial Health – an example  Sufficient income to ensure stable programming  Internal source of cash or ready access to cash in times of shortfall  Engage in income-based, rather than budget-based spending  At the end of each year, retain a positive cash fund balance (surplus)  In years where a deficit does occur, have accumulated surplus sufficient to cover the current year's deficit  Established (or has plans to establish) an operating reserve to finance growth and cash shortfalls  The board and management hold themselves responsible for the financial stability of the organization.

5. What’s Hanging in the Balance? Today’s Question: How is our community impact increased or reduced by our fiscal strength?

6. The Importance of a Plan Our Strategic Plan is our Roadmap Where are we now, where do we want to go, & how do we get there?

7. Community needs/occurrences help form or impact the plan Tennis is cut or not offered in schools/community; Physical Education is cut from local schools; Inactive kids are finding trouble Where do we find the resources to respond?

8. Boston 30% High School Dropout Rate Many schools have no phys ed Juvenile obesity, diabetes Juvenile crime

9. The Sportsmen’s Story Fiscal Year: 2008 $200,000 in debt $600,000 budget Leaking roof, heat off Working with less than 400 kids annually Inside our 4 walls

10. Chapter 2 Fiscal Year 2011 No Debt $1.3M Budget Significant Facility Enhancements 4,500 children annually 15 school partnerships

11. How Did We Get Here Strategic Plan in 2010 Identified our intended beneficiaries? Determined the impact we want to have on those beneficiaries?

12. Determining Resource Needs Often Overlooked Many non-profit organizations don’t understand their operating costs Understand the true cost of delivering every program in a sustainable and quality manner

13. Tripled Fee-for-Service Revenue Expanded hours Creative adult tennis Giving away memberships Elements of our Turnaround

14. Resource Development Strategies Diversify Funding StreamsSeek Funding for Your Intended Impact Corporate FundersPhysical Activity Community FoundationsSocial & Emotional Development Partnerships that PayAcademic Improvement Creating Successful EventsOST Soliciting Major DonorsHealth Kick-Starting your BoardTennis

15. Turnaround of Funding < $50,000 in Grant Revenue to over $400,000 Multi-year grants Branding

16. Repaired roof Factored utility costs into every program STEC Pride Days Facility Improvement Grants

17. Industry & Community Investing in Children Sportsmen’s Annual Event Successful Events: Evolution of ICIC

18. Our Community Response The Learning Center at Sportsmen’s Match Point Community Partnership

19. The Learning Center  K-12 Academic programs (up from K-5)  SAT Prep  GED Program  School-to-Sportsmen’s

20. Match Point Community Partnership  Partnership Model of Community Impact  Boston Public Schools, Boston Police, Local Health Centers  Funding for the desired impact (not the process)