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What Is KPTMC? –KPTMC is YOUR marketing organization. –We were created and exist to support the economy of this Borough.

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Presentation on theme: "What Is KPTMC? –KPTMC is YOUR marketing organization. –We were created and exist to support the economy of this Borough."— Presentation transcript:

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2 What Is KPTMC? –KPTMC is YOUR marketing organization. –We were created and exist to support the economy of this Borough.

3 Johna Beech –Executive Director, Kenai Chamber of Commerce and Visitor Center Cindy Clock –Executive Director, Seward Chamber of Commerce Joe Connors –Owner, Big Sky Charter & Fish Camp Monte Davis –Executive Director, Homer Chamber of Commerce Michelle Glaves –Executive Director, Soldotna Chamber of Commerce George Heim –Owner, Alaska River Adventures Peggy Keesecker –Director of Sales and Marketing, Seldovia Bay Ferry Simyra Taback-Hlebechuk –Owner, Hallo Bay Bear Viewing Josselyn O’Connor –Develoment Director, Kenai Watershed Forum Kathy Roser –Era Aviation Dennis Swiderski –Owner, Orca Island Cabins KPTMC Board

4 Keith Baxter Director of Member Relations Jhasmine Lamb Communications Manager KPTMC Staff

5 KPTMC Members

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7 In Print:

8 In Person:

9 Visitor Centers

10 In Person: ATIA Marketing Committee

11 Online:

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13 Social Media:

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16 Now that the fun stuff is over… LET’S TALK NUMBERS

17 $255 Million in 2011 –Up 6.6% over 2010 –Up 10.6% over 2009 2011 TOURISM STATISTICS Alaska Visitation Flat, Cruise Passengers Down Independent Travel Up 20,000 Visitors 2011 2 nd and 3 rd Quarter Taxable Sales

18 FY13 KPB Marketing Investment Request $300,000 –KPTMC’s core tourism marketing program relies on the borough’s matching funds to assist us in our mission to bring visitors to The Kenai. Tourism is a revenue generating mechanism for the Kenai Peninsula Borough and has a significant impact on our regional economy. –This investment will return over $1.5 Million Dollars to the Borough in sales tax revenue.

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21 Current Targeted Tourism Sales Tax The Kenai has no tax cap on accommodations or recreational activities. A visitor pays 3% borough sales tax on every dollar they spend. Seasonal non-prepared food tax.

22 A QUICK RECAP… Our marketing is working, 2 nd and 3 rd quarter sales have increased 10.6% in the past two years while other areas of the state continue to decline. KPTMC generates a higher percentage of our budget than any other marketing organization in Alaska, and we are already doing more with less. The Borough has targeted tourism sales taxes that much more than cover KPTMC’s marketing investment request. We will continue to work with the Borough to pass a sustainable funding solution for tourism Marketing.

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