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1 Retail Ready Program Offering Program NameProgram TypeRegion(s) Grass DécorOrnamental GrassAll Perennial MagicPerennialsN4-6; S7-10 CelebrationRed/White.

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Presentation on theme: "1 Retail Ready Program Offering Program NameProgram TypeRegion(s) Grass DécorOrnamental GrassAll Perennial MagicPerennialsN4-6; S7-10 CelebrationRed/White."— Presentation transcript:

1 1 Retail Ready Program Offering Program NameProgram TypeRegion(s) Grass DécorOrnamental GrassAll Perennial MagicPerennialsN4-6; S7-10 CelebrationRed/White & BlueAll Beat the HeatSummer AnnualsAll Lowe’s – Summer ‘05

2 2 Lowe’s Grass Décor A compelling grass offering at a compelling price point.  Quart Pot - 8 per Shuttle Tray  5” label with the program name  POP: 12” x 24” poster & bench wrap  Suggested Pricing:  Proposed Retail Price: $ 2.97  Proposed Wholesale Price: $ 2.00  Expected Cart Value:$ 864.00 Quart Pot - 8 per Shuttle Tray

3 3 Lowe’s-Grass Décor Interesting colors & textures Interesting colors & textures Fast growing category Fast growing category Value priced for fast turnover Value priced for fast turnover 18 X 24 POP poster 18 X 24 POP poster Grass Decor’ bench wrap Grass Decor’ bench wrap Upscale label Upscale label

4 4 Lowe’s Perennial Magic Summer Flowering Perennials With Regional Specific Varieties  One Gallon  5” Label with Program Name  POP – 11” x 12” Bench Card  Suggested Pricing  Retail $ 3.97  Wholesale $ 2.75  Cart Value$ 661.00 One Gallon

5 5 Lowe’s Perennial Magic Great flowering perennials for summer Great flowering perennials for summer Region specific varieties Region specific varieties Sell in full color Sell in full color Fastest growing category Fastest growing category Competitively priced Competitively priced Upscale label Upscale label POP pricing card POP pricing card

6 6 Product ClassVariety CampanulaAdvance Blue CampanulaAdvance White ChrysanthemumWhite Knight DelphiniumBlue Mirror DianthusArctic Fire DianthusArctic Fire HeucheraPalace Purple HyssopusNectar Lavandula Purple Ribbon NepetaPink Cat PapaverMoondance PolemoniumBambino Blue PrimulaNoverna Deep Blue SalviaLyrata Purple Volcano SalviaMoondance SalviaSelect Rose Lowe’s Perennial Magic

7 7 Lowe’s Beat the Heat A heat tolerant program using upscale seed varieties.  8” Pot  5” label with logo  POP: 11”x 12” bench card, 12”x 24” poster  Suggested Pricing  Retail: $ 4.97  Wholesale: $ 3.50  Expected Cart Value:$ 378.00 8” Pot

8 8 Lowe’s-”Beat the Heat’ Upscale premium varieties Upscale premium varieties Extremely heat tolerant Extremely heat tolerant Good gross margins Good gross margins Adds tremendous colr to the garden center Adds tremendous colr to the garden center Large POP program poster Large POP program poster Large colorful program label Large colorful program label

9 9 Lowe’s Celebration Product ClassVariety GazaniaKiss White PlatycodonMiss Tilly SalviaPicante Red 8” Pot Red, White & Blue Mixed Container Using Heat Tolerant Varieties.  8” Pot  5” label with flag  Suggested Pricing:  Retail: $ 4.97  Wholesale: $ 3.50  Expected Cart Value: $ 441.00

10 10 Lowe’s-Celebration Build July sales with Red, white & Blue Build July sales with Red, white & Blue Patriotic theme Patriotic theme Good summer gross margins Good summer gross margins Upscale program label Upscale program label Potential of increase average sale Potential of increase average sale


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