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THE WEEK THAT WAS WEEK 8. PEAK FOR THE WEEK COMMENCING 19 th February 2012 (WEEK 8) PUT declines were evident this week across all key trading demographics.

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Presentation on theme: "THE WEEK THAT WAS WEEK 8. PEAK FOR THE WEEK COMMENCING 19 th February 2012 (WEEK 8) PUT declines were evident this week across all key trading demographics."— Presentation transcript:

1 THE WEEK THAT WAS WEEK 8

2 PEAK FOR THE WEEK COMMENCING 19 th February 2012 (WEEK 8) PUT declines were evident this week across all key trading demographics. AP 18-39 experienced the highest loss of 13% with AP 18-49 down 8% and AP 25- 54 down 7%. AP 5+ had the smallest decline of -4% YOY. It should be noted that this week in 2011 was the February 22 Christchurch Earthquake making YOY comparisons difficult. Saturday night was the only night this week to experience PUT growth recording a 7% lift against AP 5+. Source: Nielsen TAM. TVNZ & Mediaworks against AP 18-54, SKY against AP 18-49, TV3 includes TV3 and TV3+1. C4/FOUR against AP 18-49

3 TV ONE HIGHLIGHTS AP 25-54 Another good week for TV ONE with an audience growth of 7% (to 7.3 ratings) and share growth of 1% (to 20.7%) WOW. Year on year, both audience & share losses were reported because of the Christchurch Earthquake in 2011. Wednesday night experienced the highest weekly lift of 15% with Fair Go, SPCA Rescue and Winners and Losers improving ratings WOW Year to date, TV ONE’s average audience is sitting at 7.4, compared to 8.9 in 2011. Two shows were in the top 10 programmes this week. The week’s best buy was Tuesday’s I Shouldn’t Be Alive with a CPT of $541.40 Source: Nielsen TAM OVERNIGHT: Top Programmes for AP 25-54 The Big Bang TheoryTV214.9 Two and a Half MenTV214.4 2 Broke GirlsTV213.8 Highway PatrolTV213.7 Once Upon A TimeTV213.0 Shortland StreetTV213.0 20/20TV212.6 Police Ten 7TV212.4 Frozen PlanetTV ONE12.2 Rapid ResponseTV ONE11.3

4 TV2 HIGHLIGHTS AP 18-39 TV2 reported a small decline this week with audiences down 6% (to 8.4 ratings) and share down 5% (to 29.4%). From a yearly perspective, audience losses were recorded but share gained 5%. Thursday night experienced the highest weekly lift of 15% and yearly 24%, as Highway Patrol, Once Upon a Time and 20/20 experienced the highest ratings to date TV2’s average audiences are sitting at 7.6 compared to 8.7 last year. All of the top 10 programmes this week were on TV2. The week’s best buy was Sunday’s The War at Home with a CPT of $442.00 Source: Nielsen TAM OVERNIGHT: Top Programmes for AP 18-39 Two and a Half MenTV215.7 The Big Bang TheoryTV215.1 Highway PatrolTV214.6 Shortland StreetTV214.4 2 Broke GirlsTV213.7 Once Upon A TimeTV213.0 Police Ten 7TV212.7 Desperate HousewivesTV211.7 Go GirlsTV211.4 The MiddleTV211.0

5 For Week 8, tvnz.co.nz Page Impressions are down 53% year on year with Unique Browsers down 49% for the same week last year. It should be noted that this week last year was the devastating Christchurch Earthquake. Year to Date, Page impressions on tvnz.co.nz has declined by 4% year on year, with Unique Browsers growing 7% on a yearly basis. Source: Netratings: Site Census. Weekly Report is Monday to Sunday inclusive. Please note Page Impressions were impacted w/c 24/10/10 due to the launch of the new homepage tvnz.co.nz PERFORMANCE Top Sections National News Sport Entertainment News World News Weather

6 TVNZ Ondemand weekly Stream Views increased by 51% compared to the same week last year. Year to date, TVNZ Ondemand Stream Views are sitting 36% ahead of last year. Revenge was the Top Episode streamed for the week. TVNZ Ondemand PERFORMANCE Source: Netratings: Site Census. Stream Views. Please note that a small number of News Streams are included. Weekly Report is Monday to Sunday inclusive. Note: Week 24-27 2011 were impacted by reporting issues. Top 10 Streams Revenge, Ep 2 Shortland Street –Friday Episode Shortland Street – Thursday Episode Shortland Street – Wednesday Episode Once Upon a Time, Ep 3 Shortland Street – Tuesday Episode Shortland Street – Monday Episode Go Girls, Ep 2 Two and a Half Men, Ep 3 Winners and Losers, Ep 16


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