2.  Established in 1993, Founded by the famous poet Mr. Talal Al Rasheed.  Females magazine has consistently proven to be the leading monthly magazine in Saudi Arabia targeting national and Arab readers from a selective mid to upper market segments.  Published monthly. Introduction:

3. Editorial Profile:  Interviews with famous national and Arab celebrities.  Culture, Traditions, and poetry.  Social Topics  Fashion & Beauty  Kitchen & Nutrition  Arts & Interior Decoration

4. Total Issue Readership: Penetration: Fawasel Magazine has the highest penetration among monthly magazines in the Kingdom in terms of total and average issue readership. Profile:  79% of the readers are between 15-34 years old.  55% of the readers are males, 45 females.  90% of the readers are Saudi.  53% of the readers are employed including 13% in management positions.  Readers are concentrated mainly in Western, Central, & Eastern regions.

5. Total Issue Readership:

6. Comparative Average Issue Readership / Monthlies

7. Comparative Average Issue Readership / Nationality

8. Readership Profile / Gender

9. Readership Profile / Nationality

10. Readership Profile / Age Group

11. Readership Profile / Income Group

12. Readership Profile / Province

13. Circulation Breakdown: Saudi ArabiaQuantity Central Region34,200 Western Region28,800 North & South Region14,400 Eastern Region12,600 Total 90.000 Other Countries Quantity UAE10,580 Kuwait9,420 Bahrain5,250 Egypt4,000 Qatar3,750 Jordan3,000 Oman3,000 Total39.000 Special Distribution: Saudi Airlines – 6,000 copies Europe – 2,000 copies United States – 2,000 copies Total Circulation: 139.000 copies

14. Advertising Rate Card 2009

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