1. Jon Robison Vice President, Marketing & Communications Greater China Group 24 th February 2011 Shaping a Company and a Century The IBM Centennial

2. © 2011 IBM Corporation2 On June 16, 2011, IBM will celebrate its 100 th anniversary as a corporation. 2011: A special year for IBM

3. © 2011 IBM Corporation3 IBM Centennial: A Century of Progress

4. © 2011 IBM Corporation4 Reinventing the modern corporation Pioneering the science of information Making the world work better The story of IBM is an ongoing story of…

5. © 2011 IBM Corporation5 Pioneering the science of information 1964 1981 1997 2001

6. © 2011 IBM Corporation6 Reinventing the modern corporation 1914 1953 1934 1997

7. © 2011 IBM Corporation77 Making the world work better 1936 1979 2008 1969

8. © 2011 IBM Corporation8 −Pioneer intellectual capital that creates new value −Apply science to the challenges of business and society −Be global – in presence, viewpoint and lasting impact −Collaborate as experts dedicated to the success of others −And in doing so, making the world work better IBM’s corporate character

9. © 2011 IBM Corporation9 “If an organization is to meet the challenges of a changing world, it must be prepared to change everything about itself… except those beliefs… as it moves through corporate life.” Thomas Watson Jr. IBM’s chairman and the son of its founder IBM is grounded in a set of beliefs…

10. © 2011 IBM Corporation10 2002 Sharing & partnering −Consistent set of processes worldwide −Leverage best practices −Governance and performance discipline Our beliefs guide our ongoing transformation 2010 Making things smarter −Instrumented, interconnected, intelligent −Enable growth and productivity −Optimize system 2006 Globally integrating −Right skills, right place, right cost −Integrate for greater efficiency −Simplify processes

11. © 2011 IBM Corporation11 Re-inventing our core values… ‘We no longer live in a world where the chairman can simply lay out a company’s “Basic Beliefs.” Employees today are super-smart, highly independent… even cynical. You can’t come down from on high and tell them, “These are your values.”’ Sam Palmisano Chairman, President and Chief Executive Officer

12. © 2011 IBM Corporation12 IBM’s Four Deliberate Choices Our Values – Dedication to every client’s success. – Innovation that matters, for our company and for the world. – Trust and personal accountability in all relationships. Progress IBMers believe in progress – that the application of intelligence, reason and science can improve business, society and the human condition. 12 The IBMer IBMers are the way IBM is experienced every day. More than any other single invention, it’s the IBMer who drives progress. Forward Thinkers We manage IBM to be highly esteemed by a full set of clients, employees, communities & investors.

13. © 2011 IBM Corporation13 –Open up new opportunities with Smarter Planet –Usher in a new era of computing and Big Data –Drive societal progress Enabling progress for the next 100 years

14. © 2011 IBM Corporation14 “Character is like a tree and reputation like a shadow. The shadow is what we think of it; the tree is the real thing.” - Abraham Lincoln

15. © 2011 IBM Corporation15