1. In this unit you will learn the following concepts and skills: How logos reach out to target audience and hint at the identity of a product; How colour, shape and design influence target audience in logo design; Practise the above ideas in your own logo design and how it affects audience and product. S t ar t

2. The block writing gives a clue to the product. The simple use of colour make the product appear clean. Elegant hand-writing and background colour aim this logo at an older target audience. Colours are quite bright and bold – the use of gold tells us this is a classy product – not just for kiddies. The classic lines make us think the product is reliable. There is a small clue to The 4 colours relate to the product and it also relates to the country where it is produced. Match up the logo with the blurb...

3. Write up an explanation for the logo below. Include points relating to product and target audience...

4. The task…. Create a new logo design* for a new chocolate bar called Choc-a-Bloc. follow the following brief: * remember to explain how your logo works. Product: The bar has alternate chunks of mint honeycomb and caramel – all cased in chocolate. Audience: 10-16 year-olds