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The World of Marketing Standard 1 Objective 1. Marketing Marketing is the activity, set of institutions, and processes for creating, communicating, delivering,

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Presentation on theme: "The World of Marketing Standard 1 Objective 1. Marketing Marketing is the activity, set of institutions, and processes for creating, communicating, delivering,"— Presentation transcript:

1 The World of Marketing Standard 1 Objective 1

2 Marketing Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. -American Marketing Association

3 Marketing The process of planning, pricing, promoting, selling and distributing ideas, goods, or services to create exchanges that satisfy customers.

4 Functions of Marketing Market Planning Marketing Information Management Pricing Product/Service Management Promotion Channel Management Selling

5 Channel Management Process of deciding how to get goods into customers hands.

6 Marketing Information Management Gathering, storing, and analyzing information, customers, trends, and competing products

7 Marketing Planning Understanding concepts and strategies used to develop and target specific marketing strategies to a select audience

8 Pricing Determine how much to charge for goods and services in order to make a profit

9 Product/Service Management Obtaining, developing, maintaining, and improve a product or a product mix in response to market opportunities

10 Promotion The effort to inform, persuade, and remind current and potential customers about a business’s products or services.

11 Selling Responding to consumer needs and wants through planned, personalized communication in order to influence purchase decisions and ensure satisfaction.


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