1. Chuck Otts eBusiness Strategist Sun Microsystems, Inc. Chuck Otts eBusiness Strategist Sun Microsystems, Inc..comming the world

2. At The Height Of Success… Break Your Business At The Height Of Success… Break Your Business

3. The Amazing Technology Cascade Data: W. Michael Cook, Federal Reserve Bank of Dallas, Texas Years Since Product Invented Percent of Households with 0102030405060708090100 110 120 10 0 90 80 70 60 50 40 30 20 10 Television PC Radio Electricity Telephone Automobile Air Travel Internet Cell Phone

4. Consider 350 million internet users by 2002 67,000 new internet users/day 10,000 new web sites/day 1/2-Billion mobile phone users by 2000 350 million internet users by 2002 67,000 new internet users/day 10,000 new web sites/day 1/2-Billion mobile phone users by 2000

5. l 14% of all stock trades in U.S. Executed online l eXmas 1998: $3.4 Billion 1999: $6.0 Billion l Amazon.com in 3 yrs = $500M with 1 website & warehouses Walmart:15 years w/ 78 stores l 14% of all stock trades in U.S. Executed online l eXmas 1998: $3.4 Billion 1999: $6.0 Billion l Amazon.com in 3 yrs = $500M with 1 website & warehouses Walmart:15 years w/ 78 stores Consider

6. The Wireless Wave 0 0 '96 '98 '97 '99 '00 '01 '02 '03 '04 Wireless subscribers PCs connected to the Internet Web-capable wireless phones (Millions) Source: Nokia; Dataquest 200 400 600 800 1000 1200 1400

7. Anyone Anytime Anywhere Anydevice Anyone Anytime Anywhere Anydevice Webtone > Dialtone 8/96

8. Plan to Reach Millions of Customers on Billions of Devices User Devices (Billions) Network Senses (Trillions) Video cameras GPS location IR motion detectors Smartcard readers Thermostats Microphones Chemical sniffers UPC scanners Video cameras GPS location IR motion detectors Smartcard readers Thermostats Microphones Chemical sniffers UPC scanners

9. Vision #1 Provider of Products, Technologies and Services for Enabling the Net Economy #1 Provider of Products, Technologies and Services for Enabling the Net Economy

10. Infrastucture The Service-Driven Network Access The Service-Driven Network Access Services Personal Finance Consumer Chat Travel E-mail Calendar Entertainment Shopping Utilities Manufacturing Education Finance Telecommunications Government Industry Purchasing Supply Chain Data Warehousing Inventory ERP Productivity Apps Business

11. datacenter.com webtop.com portal.com.com Blueprint tools.com myoffice.com support.com partners.com

12. datacenter.com webtop.com portal.com.com Blueprint iPlanetiPlanet SolarisSPARC Storage (Jiro) EJBSolarisSPARC EJB Jini Java 2 Thin Clients Power Desktops Jini Java 2 Thin Clients Power Desktops tools.com myoffice.com support.com partners.com

13. datacenter.com webtop.com portal.com.com Blueprint iPlanetiPlanet SolarisSPARC Storage (Jiro) EJBSolarisSPARC EJB Jini Java 2 Thin Clients Power Desktops Jini Java 2 Thin Clients Power Desktops tools.com: Forte (IDE, EAI) myoffice.com: StarOffice/Portal support.com:.Com Consulting Practice partners.com: developer.com, ISVs, SIs, VARs

14. In Closing... Seven.com Guidelines In Closing... Seven.com Guidelines

15. Those Who Scale Will Prevail

16. Assume Web Everywhere Always On Assume Web Everywhere Always On

17. Outsource Everything That Isn't a Core Competency Outsource Everything That Isn't a Core Competency

18. RENT Instead of Buying CPU Cycles and Storage RENT Instead of Buying CPU Cycles and Storage

19. Software (Apps & Middleware) Tending Towards Free or Subscription Based Software (Apps & Middleware) Tending Towards Free or Subscription Based

20. Today's Telco Model is Tomorrow's IT Architecture Today's Telco Model is Tomorrow's IT Architecture

21. It's About Tone It's About Tone

22. Marty Robins marty.robins @sun.com

25. Break

27. Questions & Answers

28. Lunch