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Determining a Platform to Fit Your Goal Social Media Series: Part 1 of 4 ILTA Webinars

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Presentation on theme: "Determining a Platform to Fit Your Goal Social Media Series: Part 1 of 4 ILTA Webinars"— Presentation transcript:

1 Determining a Platform to Fit Your Goal Social Media Series: Part 1 of 4 ILTA Webinars Natalie Alesi @legalerswelcome @kraftkennedy www.kraftkennedy.com Linkedin.com/in/nataliealesi alesi@kraftkennedy.com Session Hashtag #ilta

2 Kraft & Kennedy, Inc. Developed for ILTA Webinar Series www.kraftkennedy.com Session Hashtag #ilta What are we going to talk about? Internal and External Social Media

3 Law firms, lawyers and clients are using social media: Externally: raising brand awareness, establishing expertise, and business development. Internally: employee communications, collaboration, knowledge management, internal processes and workflows. Kraft & Kennedy, Inc. Developed for ILTA Webinar Series www.kraftkennedy.com Session Hashtag #ilta

4 How do I… …determine which platform is best for my firm, my department, my practice or me? Kraft & Kennedy, Inc. Developed for ILTA Webinar Series www.kraftkennedy.com Session Hashtag #ilta

5 Kraft & Kennedy, Inc. Developed for ILTA Webinar Series www.kraftkennedy.com Session Hashtag #ilta The Internal Socials

6 Kraft & Kennedy, Inc. Developed for ILTA Webinar Series www.kraftkennedy.com Know what technology is available Know what technology your firm owns Know what technology is being used by your attorneys and staff Know what technology is being used by clients Understand users mobile habits Understand users current knowledge on the technologies Establish sponsors in your firm Establish a focus group Understand business needs and where communications fit into that need Let it grow organically, but strategically Think outside the box Session Hashtag #ilta

7 Kraft & Kennedy, Inc. Developed for ILTA Webinar Series www.kraftkennedy.com Biggest Challenge? Session Hashtag #ilta

8 Kraft & Kennedy, Inc. Developed for ILTA Webinar Series www.kraftkennedy.com Generation Now?

9 Kraft & Kennedy, Inc. Developed for ILTA Webinar Series www.kraftkennedy.com

10 What happens when a node breaks? Session Hashtag #ilta

11 Kraft & Kennedy, Inc. Developed for ILTA Webinar Series www.kraftkennedy.com

12 Know what technology is available Know what technology your firm owns Know what technology is being used by your attorneys and staff Know what technology is being used by clients Understand users mobile habits Understand users current knowledge on the technologies Understand users personality types Establish sponsors in your firm Establish a focus group Understand business needs and where communications fit into that need Let it grow organically, but strategically Think outside the box

13 Kraft & Kennedy, Inc. Developed for ILTA Webinar Series www.kraftkennedy.com Case Study: Penn State needed to launch a new social intranet. (And it needed to be done in 7 weeks.) Session Hashtag #ilta

14 Kraft & Kennedy, Inc. Developed for ILTA Webinar Series www.kraftkennedy.com All social, lacks purpose No purpose, not social Purpose, but no social network Clear purpose and social purpose social Bevin Hernandez – Penn State – Presentation E20 Conf Session Hashtag #ilta

15

16 Kraft & Kennedy, Inc. Developed for ILTA Webinar Series www.kraftkennedy.com Session Hashtag #ilta

17 Kraft & Kennedy, Inc. Developed for ILTA Webinar Series www.kraftkennedy.com Session Hashtag #ilta

18 Kraft & Kennedy, Inc. Developed for ILTA Webinar Series www.kraftkennedy.com Christopher Finn, VP Microsoft E2Conf Session Hashtag #ilta

19 http://www.youtube.com/watch?v=0Y6aceiLzCI&feature=share&list=TL26vJGeB9bekF X6GR-FrlV-tcxfqhO4CA Kraft & Kennedy, Inc. Developed for ILTA Webinar Series www.kraftkennedy.com Session Hashtag #ilta

20 Kraft & Kennedy, Inc. Developed for ILTA Webinar Series www.kraftkennedy.com Session Hashtag #ilta The External Socials

21 How do I… …determine which platform is best for my firm, my department, my practice or me? Kraft & Kennedy, Inc. Developed for ILTA Webinar Series www.kraftkennedy.com Session Hashtag #ilta

22 Kraft & Kennedy, Inc. Developed for ILTA Webinar Series www.kraftkennedy.com Research a practice, your competition, your clients, your new hires. Everything. Everything has gone digital. Everything. Session Hashtag #ilta

23 Kraft & Kennedy, Inc. Developed for ILTA Webinar Series www.kraftkennedy.com Strategic Goal Reaction time Evolve Depth Session Hashtag #ilta

24 Kraft & Kennedy, Inc. Developed for ILTA Webinar Series www.kraftkennedy.com Depth Time Fast Slower Text Media rich Session Hashtag #ilta

25 Kraft & Kennedy, Inc. Developed for ILTA Webinar Series www.kraftkennedy.com Session Hashtag #ilta FavorableUnfavorable Internal Strengths as Firm/Department/Practice Attorneys ranked in top 40 under 40 Known for xyz Practice Local Political Support On the xyz Board Weaknesses Branding Outdated website Lack of Practice Leader Support External Opportunities Attract local companies Fixed Fee Threats Firm A Firm B Firm C SWOT Analysis Firm, Department, Practice

26 Kraft & Kennedy, Inc. Developed for ILTA Webinar Series www.kraftkennedy.com Content Calendar

27 Kraft & Kennedy, Inc. Developed for ILTA Webinar Series www.kraftkennedy.com Depth Time Fast Slower Text Media rich Session Hashtag #ilta

28 Kraft & Kennedy, Inc. Developed for ILTA Webinar Series www.kraftkennedy.com

29 Christopher Finn, VP Microsoft E2Conf Session Hashtag #ilta

30 Kraft & Kennedy, Inc. Developed for ILTA Webinar Series www.kraftkennedy.com Session Hashtag #ilta Current in Social

31 Kraft & Kennedy, Inc. Developed for ILTA Webinar Series www.kraftkennedy.com Session Hashtag #ilta Pulse replaces LinkedIn Today News

32 Kraft & Kennedy, Inc. Developed for ILTA Webinar Series www.kraftkennedy.com Session Hashtag #ilta Twitter is publically traded

33 Kraft & Kennedy, Inc. Developed for ILTA Webinar Series www.kraftkennedy.com Session Hashtag #ilta JPMorgans #AskJPM is an Epic #Fail

34 Kraft & Kennedy, Inc. Developed for ILTA Webinar Series www.kraftkennedy.com Checklist Get a sponsor Educate those on the team, stakeholders Conduct interviews with your ‘people’ Align with firm business strategies to social channels Understand what is currently being done on an individual and practice level with social technologies Talk and engage with your clients Client Online Analysis Competitor Online Analysis Understand the differences in platforms and audiences Research and brainstorm ideas Find the Magic Quadrant Resource – Gartner Magic QuadrantsGartner Magic Quadrants

35 Natalie Alesi @legalerswelcome @kraftkennedy www.kraftkennedy.com Linkedin.com/in/nataliealesi alesi@kraftkennedy.com Join us for Social Media Series Part 2 December 19 at 12 pm ET Creating Community and Engagement on Your Platform

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