1. Unit 10a Marketing disasters Objectives: To enable Ss to talk about marketing To practice reading for specific information To practice listening for gist To practice asking for information To review conditional 3 and other ways of expressing hindsight Materials needed: Cassette – Pass Cambridge BEC Intermediate

2. Unit overview The marketing mix Speaking Ss discuss the four Ps of the marketing mix and how they apply to a package holiday. Reading 1 Ss match sentences with four paragraphs about marketing disasters (Reading Test Part One). Speaking Ss discuss how these marketing mistakes could have been avoided.

3. Promotions that failed Reading 2 Ss read stories about three promotions that failed and decide how each story ended. Speaking Ss ask the teacher YES/NO questions to find out what went wrong in each case. Listening Ss listen to three people talking about the same stories and identify which each speaker is talking about.

4. Language focus Ss read the typescript to find examples of conditional sentences. Ss focus on different ways of expressing hindsight. Speaking Ss rank the stories from most to least avoidable then Ss tell their own stories of marketing disasters.

5. Unit 10b Going global Objectives: To enable Ss to talk about entering foreign markets To practice reading for specific information To practice Listening for specific information. Materials needed: Cassette – Pass Cambridge BEC Intermediate

6. Unit overview Choosing the right product Speaking Ss think of three globally successful products and why they are successful. Ss put the products into a framework for analyzing the suitability of products for globalization. Ss put four Marriot hotel brands into the framework.

7. Reading Ss read a Marriott case study and check their analysis of the brands. Speaking Ss discuss globalization issues raised by the text. Entering the market Listening Ss listen to a consultant discuss different ways of entering a for market and answer multiple-choice comprehension questions (listening Test Part Three).

8. Ss listen again and list the advantages/disadvantages of the various methods of market entry. Speaking Ss discuss their company’s exports and how they entered foreign markets. Ss play a board game based on entering foreign market.