1. Fresh from Us to You

2.  Young families  Middle to high income  Long distance between markets  Families always too busy

3.  Reach customers where they live  Create new profit center  Opens market for new products  Generates good will

4. Trucks $ 100,000.00 Equipment $ 55,000.00 Supplies $ 52,000.00 Training $ 36,500.00 Total $ 243,500.00

5. Trucks Gas $ 2,500.00 Insurance $ 550.00 Maintenance $ 250.00 Supplies $ 18,000.00 Personnel $ 73,250.00 Total $ 94,550.00

6.  There is a market for this service  It creates a new profit center  It generates good-will