1. Are Asian Markets too far? Introduction 1- Are Asian markets too far? 2- Challenge Haruko Hirose (Ambassador of Japan) March 10th, 2008

2. 1- Are Asian markets too far? Yes and No

3. Yes - Distance is large - Language is different - Culture and habits are different - Competition is high

4. Geographical Structure of North Africa Foreign Trade (1990 and 2004) In (%) EgyptMorocco 1990200419902004 Exports Europe43426371 North America91325 Japan and other Asian countries10 Imports Europe49385365 North America151384 Japan and other Asian countries1318511

5. Morocco’s trade volumes with other continents (as of December 2007) Imports (in million DH) Exports (in million DH) Share of trade (in %) Europe158 212.291 535.966.3 Asia 53 187.211 275.517.1 America 28 505.7 8 822.19.9 Africa 16 641.1 7 2416.3 Oceania 432.6 999.30.4

6. No  Asian economy is growing rapidly and steadly  As a result market is growing too and prurchasing power is increasing with big population: very attractive market  Asian countries are exporting to North Africa more and more

7. CountrySubject Descriptor200020052008 Estimates Start After China GDP (in billion) in US$1,198.4782,243.6873,713.3012006 Population (in millions)1,267.4301,307.5601,327.2722006 GDP per capita945.5971,715.9342,797.6952006 India GDP (in billion)461.932778.6661,249.4392006 Population (in millions)1,015.0001,096.0001,146.9362005 GDP per capita455.105710.4611,089.3712005 Thailand GDP (in billion) in US$122.725176.222239.8772006 Population (in millions)62.40065.11067.0832006 GDP per capita1,966.7512,706.5083,575.8112006 Japan GDP (in billion) in US$4,668.7864,557.1054,552.2042006 Population (in millions)126.831127.752127.6892005 GDP per capita36,810.98535,671.49735,650.8502005

8. 2- Challenges 1. Quality and quantity of products has to be high and steady 2. Need martket study and identify the targets clearly and realistically 3. Find niche and demand