1. AER Summer School 2012 Ponta Delgada, Azores – August 20-25, 2012 10 years of cinema in Wallonia Assessment of the Wallimage economic fund 2011 - 2011

2. The start Emergence of talent in the’90s May 1999 : Golden Palm for « Rosetta » January 2000 : creation of Wallimage Ltd. January 2001 : opening of the offices in Mons

3. The structure Wallimag e s.a. Wallimage Entreprises s.a. Wallimage Coproductions s.a.

4. The strategy «generate a structuring effect on the upcoming audiovisual industry in the Walloon Region» Political will to condition a market Support for works depending on regional expenses Support for audiovisual service companies established in the region

5. The resources 6 + 2 F.T.E. €4,5 M / year €9 M (capital)

6. Reinforcement from Brussels! 1 F.T.E. €1 M / year

7. Allies Wallimage Wallonie Tournages Cluster T.W.I.S.T.

8. The Wallimage films Wallimage Coproductions : Supported 136 productions in 10 years !

9. The mechanism To encourage co-productions in Wallonia or bring them here, we invest, on average, €250,000 per project. Part is a loan, part is co-production Rule: Producer’s regional expenses = 100 % in AV ! Under these conditions, he receives: 60 % as equity 40 % as loan Regional stimulus: Each time the production exceeds the regional expenditure by 5 % The loan share is reduced by 1 %

10. An example LE COUPERET by Costa Gavras French – Spanish production Les Films du Fleuve joins the co-production Total estimated budget: €5,000,000 Wallimage investment: €330,000 Regional audiovisual expenses: €1,020,445

11. Another example (2011) RIEN A DECLARER by Dany Boon Preliminary work with Pathé France French – Belgian production Total estimated budget : €22.000,000 Wallimage investment : €400,000 Regional audiovisual expenses: €1,773,361 (443 %)

12. 70 Belgian films

13. 65 int’l co-productions

14. Animation cinema

15. Results Between February 2001 and February 2011 46 investment sessions 704 submissions analysed 136 supported projects 0 failures Investment by the region: €31,305,580 Generated audiovisual expenses: €94,051,460 Ratio : 300 %

16. The Walloon enterprises Wallimage Entreprises : Supported 17 enterprises in 7 years !

17. Figures Acquisition of interests:€1,757,446 Tied loans:€1,558,602 Global investment : €3.316.048 3 bankruptcies 3 buybacks of our stakes 11 companies in our portfolio today

18. The enterprises

19. Cluster structure

20. Wallimage head of a trans-regional network

21. Cine-Regio : already 32 members

22. In the short term: better dissemination of information and opportunities In the medium term: cooperation experiments by several Regional Funds In the long-term: harmonisation of certain regulations In more general terms: a new financing sector is being consolidated, is expanding and is being rationalised Value for the Producers With the support of

23. AER Summer School 2012 Ponta Delgada, Azores – August 20-25, 2012 Thank you for your attention! Q & A For more information, do not hesitate to contact: Wallonia-Brussels International (WBI) Mr. Stéphane COOLS +32 2 421 85 12 s.cools@wbi.be