1. Operational Plans (1/4) Operating Cycle - Spring/Summer fashion trend - Bi-weekly Inventory count Geographical Location - Retail Kiosk: Edmonton, Alberta Young, Affluent workforce - Supplier: Shenzhen, Guangdong (China) Cheap manufactured products, International Port “Shenzhen Free Trade Zone”, tax relief

2. Operational Plans (2/4) Facilities and Improvements Kiosk: lease starting May 2011, Spring/Summer (May, Jun, Jul, Aug), WEM Storage: Inventory stored privately Strategy and Plans - Outsource production to China - Clutches only presented to customer upon purchase

3. Operational Plans (3/4) Regulatory and Legal issues “General Business” licence required ($194 CAD/year) Day to day Operations - Opening Shift: Open kiosk, check stock - Closing Shift: Balance payments & stock - Website Orders – Daily fulfilment

4. Operational Plans (4/4) MONTUEWEDTHUFRISATSUN Morning Shift Opening 9:30AM - 5:30PM Rebecca (8 hrs) 9:30AM - 5:30PM Rebecca (8 hrs) 9:30AM - 5:30PM Rebecca (8 hrs) 9:30AM - 5:30PM Rebecca (8 hrs) 9:30AM - 5:30PM Rebecca (8 hrs) 9:30AM - 5:30PM Michelle (8 hrs) 10:30AM - 5:30PM Michelle (7 hrs) Evening Shift Closing 4:30PM - 9:30PM Linda (5 hrs) 4:30PM - 9:30PM Amos (5 hrs) 4:30PM - 9:30PM Linda (5 hrs) 4:30PM - 9:30PM Amos (5 hrs) 4:30PM - 9:30PM Linda (5 hrs) 4:30PM - 9:30PM Amos (5 hrs) N/A Year 1 and 2 Work Schedule (Spring/Summer, 4 months) Location: West Edmonton Mall (Kiosk) Co-owner 1:Working Full-Time at Kiosk (Part-Time Studies) Co-Owner 2, 3, and 4:Working Part-Time at Kiosk (Full-Time undergrads)

5. Management Bella Flats Organization Chart Retail/Operations Manager (Co-Owner 1) Sales Executive (Co-Owner 3) Sales Executive (Co-Owner 4) Sales Executive (Part-Timer) Marketing/Accounts Manager (Co-Owner 2)

6. Management Compensation and Ownership -Partnership, Equal Ownership and Profits Investors - small outfit, potential growth Board of Directors - Directors: 4 Co-owners - Main Investor/VC: Chairman