1. M. Barnett & S. Goldfarb – June 2011 1 1 ATLAS Education and Outreach In our 15 th year Outreach Coordinators: Michael Barnett (LBNL) Steven Goldfarb (Univ. of Michigan) Outreach Officer: Claudia Marcelloni (LBNL)

2. M. Barnett & S. Goldfarb – June 2011 2 Always Updating/Reprinting Brochures General Brochure – English and French Technology Transfer Brochure – English and German Technical Challenges Brochure (Major update) Fact Sheets – 9 pages Fact Sheet – one page Computing Brochure Physics Brochure – New but already reprinted = Very recently updated and reprinted

3. M. Barnett & S. Goldfarb – June 2011 3 Hits on ATLAS Website 14 million hits on atlas.ch website 1999 200020012002200320042005200620072008 20092010 4 Millions of hits 3 2 1 0 projected

4. M. Barnett & S. Goldfarb – June 2011 4 4 Newly Revised Homepage First “Plain English” summary Second article probably tomorrow

5. M. Barnett & S. Goldfarb – June 2011 5 5 Plain English article In collaboration with Physics Groups, and with guidance and assistance from management

6. M. Barnett & S. Goldfarb – June 2011 6 News Ticker Items (June 2011) (From top of homepage) National Public Radio: The God Particle: A Disclaimer Kahleej Times (UAE): Big Bang collider eyes mystery particle by 2012 PBS NewsHour: At CERN, Art Collides with Science ZDnet: CERN hopes for proof of extra dimensions in 2011 Symmetry Magazine: LHC experiments dive into the quark gluon plasma The Guardian: ATLAS leader Fabiola Gianotti is one the most influential women in the world New York Times: Trillions of Reasons to Be Excited

7. M. Barnett & S. Goldfarb – June 2011 7 7 Expansion of Discovery Section

8. M. Barnett & S. Goldfarb – June 2011 8 ATLAS on YouTube YouTube.com/TheATLASExperiment 36 videos. Top one has 132,000 viewings. Total is 700,000 viewings. 11 clips were rated* as 5 stars (highest) *YouTube no longer ranks videos

9. M. Barnett & S. Goldfarb – June 2011 9 9

10. 10 c.marcelloni Planetarium Show on Dark Matter From Big Bang to galaxies to underground searches to the LHC and ATLAS. 110 million people watch planetarium shows each year.

11. M. Barnett & S. Goldfarb – June 2011 11 c.marcelloni Team includes  Academy Award-winning actress as narrator  Scriptwriter who has won a Peabody and an Emmy  Famous band member as composer  Nobel Prize-winning cosmologist  Experts from six planetariums  Great ATLAS expertise Planetarium Show

12. M. Barnett & S. Goldfarb – June 2011 12 c.marcelloni Fundraising is in progress. Planetarium Show

13. M. Barnett & S. Goldfarb – June 2011 13 c.marcelloni Google Street View Perhaps we can link: Google Street View CAMELIA (see later talk) and Planetarium Show. Discussions with Google are in progress.

14. M. Barnett & S. Goldfarb – June 2011 14 ATLAS is an inherent part of the broader CERN community Participates in the LHC Outreach Group Participates in the Int’l Particle Physics Outreach Group (IPPOG). New IPPOG slogan is: Discovering particle physics together From RRB Scrutiny Group talk

15. M. Barnett & S. Goldfarb – June 2011 15 From RRB Scrutiny Group talk Projects funded by ATLAS have led to the involvement of research groups at many universities and laboratories, multiplying our efforts many times. Those efforts have been supported by quite substantial national and local funding.

16. M. Barnett & S. Goldfarb – June 2011 16 You are welcome to join us for dinner in the cafeteria following this session.