1. Welcome! Deborah Baron VP Product Management and Marketing, Sentius KM World 2000 “eGlobalization” RichLink™

2. RichLink Agenda Information gap Language gap Content enrichment RichLink demo Sales extranet example ChallengesSolutionsDemo Case study Quick Look

3. RichLink Asahi Shimbun Demonstration AAsahi.com –CChallenge: increase customer satisfaction with US news content, increase stickiness –CContent: NYT Headline News, San Jose Mercury News –AAudience: Japanese professionals –DDistribution: Daily

4. RichLink The Knowledge Drain Market Knowledge Low High Product Knowledge Customers & Suppliers Customer Support Sales VARs Engineers How to capture and deliver knowledge in context? 72% of employees report that “Companies are falling short of reusing and incorporating knowledge from other projects or other parts of the company.” Korn/Ferry and USC study, July 2000

5. RichLink Going Global Globalization –Expanding into new markets –Borderless collaboration expands talent / technology base –Increased need for speed (first mover advantage) Translation can compromise “precision” information and be very costly (both human- and machine-based) How to globalize easily and at low cost?

6. RichLink Knowledge at the Point of Interest Delivering content in context addresses both issues –Provide relevant pieces of knowledge where needed –Enhance universal understanding by offering relevant language support where needed Content enrichment enables you to achieve this goal –“Content enrichment…is the ability to insert, annotate and add information to text.” IDC, July 2000

7. RichLink Content Enrichment Continuum AutomatedManual Javascript pop-ups Hyperlinks (content technology) Flash Download applet User added content (ThirdVoice, Utok) Enrichment Control Publisher / Site (B2B solutions) Third Party (User tools) Source: IDC Bulletin, July 2000 Automated Content Enrichment (embedded pop-ups)

8. RichLink Solution Automated Content Enrichment (ACE) makes content delivery in context scalable and cost-effective Content is delivered: –Where needed, When needed –On user request –Everywhere –Overnight ACE allows fast and easy knowledge distribution or e-globalization of content

9. RichLink Our Technology RichLink is a patented auto-linking and embedding technology for Automated Content Enrichment. RichLink services are built around a patented process where you can access, edit and manage your Databases of content. What is RichLink ?

10. RichLink eGlobalization Solution

11. RichLink The need –Support global product launch by enabling sales and distribution partners across key regions of the world. The solution –Automatically process documents using RichLink to add local language support in layered pop ups. Only key marketing messages and navigation items (5%-10% of content) are translated. Apple Computer Example Two-Tiered Strategy for eGlobalization

12. RichLink Thank You www.richlink.com