1. Winning Over the Electorate Candidates succeed or fail based on: –

2. Campaign Mottoes 1844 –54-40 or fight –Who is James K. Polk? 1884 –Ma, Ma, Where’s my Pa, Gone to the White House, Ha, Ha, Ha 1896 –Patriotism, Protection, and Prosperity 1916 –He kept us out of war 1956 –Peace and Prosperity 1980 –Are you better off than you were four years ago? 1984 –It’s morning again in America 2000 –Prosperity and Progress

3. Interest Groups New Phenomena? Positive or Negative?

4. Democracy “It has been said that democracy is the worst form of government except all the others that have been tried.” How do we measure the success of a democracy? How important is a majority in a democracy?

5. Democracy If you control the agenda “you will be the one who gets the what, when, and how” (textbook) Models of Democracy: – Multiple groups vying for political agenda leads to compromise and a centrist position – Control of linkage institutions by a class – Direct democracy – policy implemented by vote of majority