1. Henri Laurencin Head, Development Statistics and Information Branch Best practices in communicating statistics: Making statistics meaningful for users CCSA, Luxembourg, Thursday, 8 September 2011 Different websites for different users

2. 2 Technical assistance UNCTAD statistics portfolio UNCTAD statistics portfolio consists of maintaining a set of economic time series in compliance with UNCTAD mandate Key activities of UNCTAD Research, policy analysis and data collection Forum for intergovernmental deliberations aimed at consensus building

3. 3 Covering long period (preferably from 1970) Regularly updated and recent Continued series (no break) Data on all countries of the world including least developed countries Harmonized. Allowing the combination of series from various domains and the calculation of derived indicators A unique definition of countries across the database (geographical scope and dates validity) UNCTAD statistics portfolio

4. 4 Interactions of UNCTAD statisticians with others UNCTAD economists Analysts and academics in countries Media and general public UNCTAD statisticians

5. 5 Different websites for different users UNCTAD economists Analysts and academics in countries Media and general public UNCTAD statisticians Statistics portal on www.unctad.org Intrastat UNCTAD statistics Intranet DSIB Staff Portal

6. 6 Website for UNCTAD statisticians “DSIB 1 Staff portal” Provides access to the main resources needed by the statisticians to compile the statistical series that they are in charge of Stimulates common and best practices Shares information Open to statisticians from all divisions of UNCTAD 1 Development Statistics and Information Branch

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11. 11 Website for UNCTAD economists IntraStat, UNCTAD Intranet Statistical Portal: Provides access to the best statistical resources needed by the economists of the secretariat with the aim of improving the consistency and the quality of data and substantive analysis released by UNCTAD Stimulates common and best practices Shares and capitalizes information Open to all staff members of the UNCTAD secretariat

12. 12 GlobStat:  designed for the research work of the secretariat  provides access to reference series that include data not released to the general public

13. 13 Website for external users How? A statistics section on www.unctad.orgwww.unctad.org Most visited (after the home page) One single dissemination platform of statistics: UNCTADstat Who are our external users? Academics Administrations and missions Media, NGOs … Which statistics are released by UNCTAD? A selection of the reference series prepared for the research work of the secretariat Some estimates are not shown Less disaggregated than the data released in GlobStat

14. 14 Created in 2001

15. 15 To be launched by the end of 2011 All UNCTAD’s statistical databases are harmonized and integrated into one single dissemination platform Launched in October 2010

16. 16 Social media websites

17. 17 Two-way One-way Passive Pro-active Gathering feedback statistics@unctad.org Helpdesk Life beyond websites Interactions types

18. 18 Life beyond websites Interactions with users to get feedback  Internal  External Survey preceded the launch of Number of visits 41,005155,166 Number of visitors 21,75677,983 Page views 662,8232,848,804 Bounce rate 40.65%27.36% Number of pages per visit 16.1618.36 Comparative analysis of 5 months

19. 19 Thank you for your attention