1. Condensation Experiment Sensory Adaptation

2. Sensation & Perception basic terminology

3. Scientific Names for the Six Senses (You Should Know These) Seeing:Visual Hearing:Auditory Tasting:Gustatory Smelling:Olfactory Sense of Touch:Tactile Balance:Vestibular

4. Sensation Information coming into our brain from our sensory receivers Perception The way the brain organizes and interprets the data received by our senses Prosopagnosia Complete sensation in the absence of perception Example of Prosopagnosia: FACE BLINDNESS Can you have sensation without perception?

5. Bottom-up Processing Analysis of the stimulus begins with the sense receptors and works up to the level of the brain and mind. Letter “A” is really a black blotch broken down into features by the brain that we perceive as an “A.”

6. Top-Down Processing Information processing guided by higher-level mental processes as we construct perceptions, drawing on our experience and expectations. Top Down Processing explains how our expectations and prior experiences guide our perceptions. THE CHT

7. Bottom Up Vs. Top Down What do you see?

8. Bottom Up vs. Top Down What do You See?

9. Top-Down Processing Aoccdrnig to rscheearch at Cmabrigde Uinervtisy, it deosn't mttaer in waht oredr the ltteers in a wrod are, the olny iprmoetnt tihng is taht the frist and lsat ltteer be at the rghit pclae. The rset can be a total mses and you can sitll raed it wouthit a porbelm. Tihs is bcuseae the huamn mnid deos not raed ervey lteter by istlef, but the wrod as a wlohe.

10. Sensation vs. Perception What do you see?

13. How many faces do you see? Making Sense of Complexity “The Forest Has Eyes,” Bev Doolittle

14. Psychophysics Psychophysics: study of the relationship between physical characteristics of stimuli and our psychological experience of them –Light - brightness –Sound - volume –Pressure - weight –Taste - sweetness

15. Thresholds Absolute Threshold Minimum stimulation needed to detect a particular stimulus 50% of the time. Subliminal Messages Messages presented below absolute thresholds – not consciously perceived

16. “Subliminal Messages” Some have argued that humans still “pick up” these messages that influence our “unconscious.” Do these messages have suggestive powers? Skeptics argue “Subliminal Messages” are heavily influenced by top down processes. Example: Feeling “hungry” during subliminal advertisements. Mr. Subliminal

17. “Subliminal Messages” What does the research say?

18. Subliminal Message In Beer Ad?

19. Subliminal Messages In Money

20. Subliminal Message In “The Lion King?”

21. Difference Threshold Amount of change needed to notice that a change has occurred. Weber’s Law : The greater or stronger the stimulus, the greater the change required to notice that a change has occurred. The two stimuli must differ by a constant minimum percentage (rather than a constant amount), to be perceived as different. JND = just noticeable difference

22. Sensation: Thresholds Signal Detection Theory: predicts how and when we detect the presence of a faint stimulus (signal) amid background stimulation (noise) Assumes that there is no single absolute threshold What might a person’s detection of a stimulus depend on?

23. Sensory Adaptation Diminished sensitivity as a consequence of constant stimulation. Put a band aid on your arm and after awhile you don’t sense it.

24. Now you see, now you don’t

25. The EYE vision

26. David HUBEL & Torsten WIESEL Discovered that most cells in the visual cortex only respond to particular features. For example, maybe a cell responds only to lines at this \ angle. key name Wiesel was awarded the 1981 Nobel prize in Medicine and Physiology. His Nobel Lecture was entitled 'The postnatal development of the visual cortex and influence of environment.’ Wiesel recognized that covering one eye of a young animal could cause that eye to lose its connection to the visual cortex.

27. Feature Detection Nerve cells in the visual cortex respond to specific features, such as edges, angles, and movement. Ross Kinnaird/ Allsport/ Getty Images

28. The Eye

29. Biology of Vision: Know the Steps 1.Light enters the eye through the cornea: (transparent protector) and passes through the pupil: (small opening/hole). 2.The size of the opening (pupil) is regulated by the iris: the colored portion of your eye that is a muscular tissue which widens or constricts the pupil causing either more or less light to get in.

31. Biology of Vision: Know the Steps 3.Behind the pupil, the lens, a transparent structure, changes its curvature in a process called accomodation, and focuses the light rays into an image on the light-sensitive back surface called the retina: where image is focused.

32. Biology of Vision: Know the Steps 4.Image coming through activates photoreceptors in the retina called rods and cones (process information for darkness and color). 5.As rods and cones set off chemical reactions they form a synapse with bipolar cells which transducts light energy into neural impulses. 6.The action potential travels along the ganglion cells which send information up the optic nerve (bundle of neurons that take information from retina to the brain)

33. Biology of Vision: Know the Steps 7.The Optic Nerve carries neural information to be processed by the Thalamus (sensory switchboard). 8.Thalamus sends information to the visual cortex which resides in the occipital lobe. 9.The brain then constructs what you are seeing and turns image right side up.

34. Parts of Retina 1.Fovea: central focal point of the retina, where cones cluster. 2.Cones: photoreceptor located near center of retina (fovea) –fine detail and color vision –daylight or well-lit conditions 3.Rods: photoreceptor located near peripheral retina –detect black, white and gray –twilight or low light 4.Bipolar Cells: create visual neural impulses

35. Most Common Errors In Vision Acuity: the sharpness of vision Nearsightedness: –nearby objects seen more clearly –lens focuses image of distant objects in front of retina Farsightedness: –faraway objects seen more clearly –lens focuses near objects behind retina

38. COLOR vision

39. Long wavelengths Physical Characteristics of Light Wavelength = hue/color Different wavelengths of light result in different colors. 400 nm 700 nm Short wavelengths VioletIndigoBlue Green Yellow OrangeRed

40. intensity/brightness Amplitude =

41. COLOR mixing Subtractive Color Mixing mixing pigments (like paint). Result is: Additive Color Mixing mixing different colored lights. Result is:

42. Retina Retina: The light- sensitive inner surface of the eye, containing receptor rods and cones in addition to layers of other neurons (bipolar, ganglion cells) that process visual information.

43. Photoreceptors E.R. Lewis, Y.Y. Zeevi, F.S Werblin, 1969 Let’s do a little experiment to “map” our rods & cones

44. Thomas YOUNG & Hermann HELMOLTZ Trichromatic color theory (RGB) - some cones are especially sensitive to red, some to green, some to blue key name

45. Typical cases of Color Blindness support the Trichromatic theory.

46. While the trichromatic theory defines the way the retina of the eye allows the visual system to detect color with three types of cones, the opponent process theory accounts for mechanisms that receive and process information from cones.trichromatic theoryretinaeye

47. Opponent Process Theory Gaze at the middle of the flag. When it disappears, stare at the dot and report whether or not you see Britain's flag. What just happened is called a NEGATIVE AFTERIMAGE