4. power users

5. novice users

6. web devs

7. IT pros

8. domestic

9. international

11. lab

13. field

15. community feedback

16. instrumentation

19. Lab First impressions Discoverability Benchmarking Field External validity Longitudinal Qualitative Instrumentation Large samples Accurate usage Community feedback Expert opinions Pulse on the customers All the others

21. Lab 85 participants 170 hours Field 20 families for 6 mos. 500+ comments Instrumentation 245 data points 166,972,377 sessions 1,683,420 users Community feedback 185 threads on IE Forum 2400+ threads on IE Beta NG 2000+ bugs filed on Connect All the others Countless pieces of expert and unstructured feedback

22. Command Usage

31. CommandNext Command Copy Select Tab Copy Close IE Copy Paste Copy Back Copy New Tab Copy Close Tab Copy Navigate via Address Bar Copy Go Copy Search on Search Box Copy ULV Dropdown

34. 68%: Tab selection/switching 25%: Tab closing 6%: Tab creation 0.1% : 1%: Quick tabs 0.1%: Tab list

37. 49% clicks 23% clicks 19% clicks Reopen last browsing session 9% clicks

46. Navigation Address bar Web slices Favorites Accelerators Search Tabbed browsing New tab page Tab grouping Compatibility view Malware

50. © 2009 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.