1. „Moderné vzdelávanie pre vedomostnú spoločnosť/Projekt je spolufinancovaný zo zdrojov EÚ“ Inovácia obsahu a metód vzdelávania prispôsobená potrebám vedomostnej spoločnosti CORPORATE IDENTITY Graphic design VYPRACOVAL: MGR, BARBORA, KRAVCOVÁ Oktober 2014

2. CONTEND BASIC IMPORTANCE/ definition CORPORATE VISUAL IDENTITY CORPORATE COLOUR IDENTITY CORPORATE PERSONA

3. BASIC BASIC Corporate Identity expresses your business's brand personality Sets you apart from the competition. Sets your company style and overall image

4. IMPORTANCE/definition CORPORATE IDENTITY BUILDS: the overall image of a corporation or firm or business in the minds of publics.[ such as customers and investors and employees]. It is mix of: Logo Logotype Logogram Corporate title.

5. CORPORATE VISUAL IDENTITY CORPORATE VISUAL IDENTITY Provides a firm or company with: VISIBILITY RECOGNIZIBILITY COMMON GRAPHICAL ELEMENTS Visual identity represents company in terms of all commercial purposes.

6. Most recognisable element Example: Red for Coca-ColaCoca-Cola Blue for IBM, nicknamedIBM "Big Blue" Brown for UPS, "What can Brown do for you"UPS CORPORATE COLOUR IDE

7. CORPORATE PERSONA CORPORATE PERSONA BULDING CORPORATE PERSONA In order to stand out from other company competitors, every company needs: to have a good brand image to create a memorable mark

8. CUSTOMERS LOYALITY BUILDING CUSTOMER LOYALITY: Clear consistent design of a corporate identity, together with objectives set for the business such as the ethos, culture, principles...

9. IDENTITY UPTATING THE IDENTITY: Businesses may occasionally need to update their corporate identity. Reasons: an ideological change in the target audience change Principles or ownership change

10. ELEMENTS IDENTITY ELEMENTS: Corporate identity consists of these elements: logos, business cards, letterheads, envelopes, brochures and other. To invest in corporate identity can help to develop trust, a sense of value, and a lasting connection with your customer

11. ELEMENTS OF CORPORATE IMAGE Corporate personality: culture, owerall strategy, purpose corporate identity: Products, services, distribution,... Corporate reputation: Values, believes, image

12. SOURCEES Alina Wheeler, Designing brand identity. A complete guide to creating, building, and maintaining strong brands, 2nd ed. New York, Wiley, 2006. Facets of Corporate Identity,Communication and Reputation, Edited by:T.C Melevar, Published 2008. Corporate Identity Design, Veronika Napoles, Published 1987.