1. Business Intelligence Accelerator (BIA) Business Case Justification Presented by: Michael Briles, Product manager, SAP Labs Dr. Bjarne Berg, Director SAP BI, Comerit

2. 7 Hints from the Field: How to make SAP BI Accelerator work for you Sizing and Implementation Management and Costs Dr. Bjarne Berg Director of SAP BI MyITgroup Bberg@myitgroup.com SAP BIA – Field Experiences Michael Briles SAP NetWeaver Product Manager SAP Labs, LLC 3410 Hillview Avenue Palo Alto, CA 94304 M 206.355.6059 E michael.briles@sap.com

3. Customer Experiences - BI Accelerator is simple to install BI Accelerator has been simple to install and operate for established SAP BI teams You use process chains to maintain the HPA engine after each data load IBM, Sun, HP & Fujitsu have standard solutions ranging from $32K to $250K+ that can be installed and tested in as little as 2-4 weeks (+ SAP license fees) SAP BW Any tool Breaking news: 32 GB Blades are now certified by SAP (July 2008)

4. BIA Currently reads data from InfoCubes. DSOs & InfoObjects are still read from base/physical tables (even when the InfoObject is indexed as part of master data). Performance is Near-Linear: Benchmarks BIA’s strength resides in its near-linear scalability Performance is measured in terms of: 1. BI-A index creation time 2. Multi-user throughput per hour 3. Average report response time 4. Average number of records touched by each report

5. 5 The BIA should be sized for critical applications. Most companies use BIA only for Production, while others have a complete landscape A Real Customer Example from September 2008

6. SAP has integrated key sizing parameters for BIA in the new QuickSizer. You can give it a try at: http://service.sap.com/quicksizer Sizing is critical, but good tools are available to help Customer with existing BI systems and data loaded can get good sizing estimates by running the SAP program available in SAP Note: 917803

7. Currently, the BIA performs aggregation and data selection for the query, all other processing is done by the OLAP analytical engine. Not all query processing will be dramatically faster… In the next SAP NetWeaver release the BIA will handle more of the analytics processing such as “top-5 products sales” which is currently done in the OLAP analytical engine. SAP BIA is not used when the result set exceeds 3 million records (max. default). When the result set is less, the data is sent as one large data package to the application server (need fast network). How does it work in reality??

8. 8 Many companies, have spent 2-5 days in BIA training (total for 1-2 administrators) and a work through a single interface: RSDDBIAMON (Checks available at: RSRV) Most customers have found BIA Admin to be minimal The training & admin to run BI Accelerator has proven to be minimal. Training is included in the SAP courses: BW310, BW360 and in the online course BW361 In the past, SAP has also offered a 2 day workshop called “ BI Upgrade & Accelerator” ( WNABIA)

9. Once you exceed a few hundred critical users and/or 3-4 TB of data you should seriously consider SAP BIA BIA is becoming mainstream BIA is no longer something exotic. Many of the large BI systems have already implemented BIA and many more projects are under way in Europe and in the Americas. Some of SAP reference clients

10. Agenda 1.Business Case 2.Value Proposition 3.Technical Offering 4.Outlook

11. Opportunities not Harvested Traditional methods too inflexible, unreliable or not economical THE TRENDS Increased adoption of analytics Data explosion, growing 50% p.a. Frequent need for change More users / usage of analytics Users create queries despite having no knowledge of BI technology THE CHALLENGES Traditional BI platforms are bottlenecks Unpredictable response times Inability to meet demand for change € (tuning or boutique hardware)

12. Last week’s sales in Chicago Hourly data available after store close HOURLY DATA Last hour’s sales in Chicago Processing Request 60 minutes remaining This year’s sales in Chicago, by retail store Special Query Required Last 5 year’s sales in Chicago, by retail store, and comparable sales Daily Business Processes Require Intelligence It’s 12/23, and You Are on the Phone with Your CEO...

13. Operational Business Intelligence Is Not Easy Conflicting demands are difficult to reconcile 3 second response time Fresh data every 3 minutes Mine my 10 terabytes Within budget

14. 3 second response time Fresh data every 3 minutes Within budget Mine my 10 terabytes You Can Have Some of What You Want: Special Tuning 5 hours to update aggregates Need IT to build special aggregate

15. You Can Have Some of What You Want: Custom Database 3 second response time Fresh data every 3 minutes Within budget Mine my 10 terabytes 3 minutes to read database €2 million equipment, & €500.000 annually 5 hours to update aggregates

16. Traditional Databases Built for Transactions

17. Optimized for Record Read / Write Transaction Screen

18. Traditional Databases Not Built for Analytics ∑ Loading aggregated data will only satisfy some queries Loading detailed data and keeping the reporting performance, will need multiple aggregates within the BI ∑ ? ∑∑

19. © SAP 2007 / Page 19 Free Your Information In-memory data stores Multi-channel UI, high event volume, cross industry value chains Application- aware and intelligent data management Disk based data storage Simple consumption of apps (Fat client UI, EDI) General- purpose, application- agnostic database 1990 2006 Architectural Drivers Improvement20061990 2 16 Addressable Memory 250x 5 MB/$ 0.02 MB/$ Memory 143 x 7.15 MIPS/$ 0.05 MIPS/$ CPU Technology Drivers 130 MBPS 5 MBPS Disk Data Transfer 25x 100 x 10 Gbps 100 Mbps Network Speed 2 64 2 48 x

20. The physical limits of a database The physical access to the data is limiting the speed of reporting

21. New Approach: “In-Memory” Technology Columnar, memory-based, compressed ∑ Compression, columnar optimized for analysis Agile, low TCO Fast to upload Calculation on the fly Lighting fast Always same performance Any query

22. BI Apps Benefit from “In-Memory” Technology Gartner confirmed growing market trend * Source: Gartner, 2006 “By 2012, 70% of Global 1000 organizations will load detailed data into memory as the primary method to optimize BI application performance (0.7 probability).”

23. 3 second response time Fresh data every 3 minutes Within budget Mine my 10 terabytes SAP NetWeaver BI Accelerator Delivers … faster and deeper insights, more value

24. Agenda 1.Business Case 2.Value Proposition 3.Technical Offering 4.Outlook

25. SAP NetWeaver BI Accelerator Value Proposition IT Business Cost of Operation Save time to build and maintain aggregates Save disk space Take load off BI hardware Consolidate BI landscape Performance / Scalability Ready for high data volumes (retail, utilities, banking etc.) Challenging response time SLA Ad-Hoc reporting / stable response times Scalable blade server platform Time for Development Less focus on performance aspects (aggregates, caching strategies, DB tuning etc.)  Faster development of new models and queries Data Latency Extremely shortened roll-up and change run times Opportunity for more frequent data alignments Compression not always needed New Business Scenarios Get more detailed insight into your business

26. SAP NetWeaver BI Accelerator SAP NetWeaver BI Accelerator for high performance BI at lowest operation costs A new transparent approach to boost BI query performance Performance speedup factor between 10 and 100 - also for BusinessObjects clients Without changing the BI user experience (transparent to users) Ensures low cost of operations Prerequisite: BI in SAP NetWeaver 7.0 SAP NetWeaver BI Business Warehouse Calculation DBMS BIA ∑ Compressed and Column-based Optimized for Analysis Agile Low TCO Fast to Upload Bypassed for queries Calculation on the fly Fast as Lightning Predictable query performance Any query

27. © SAP 2007 / Page 27 Query Execution 1 2 3 4 SAP NetWeaver BI checks the listed repositories (in the order shown) to obtain the query result. Query Execution Without BI Accelerator Query Execution With BI Accelerator Information Broadcasting / Precalculation Query Cache Aggregates InfoProvider Information Broadcasting / Precalculation Query Cache SAP NetWeaver BI Accelerator

28. © SAP 2007 / Page 28 Value Overview User Experience Fast Query response times (also for BOBJ usage) Highly consistent response times Higher usage of BI and deeper analysis of company data or less time for BI interaction More flexibility in Query definition Maintenance No more need for maintenance of aggregates Reduced time for data loading (up to 80%) Reduce time for change runs Reduce times of SEM Consolidation runs Hardware No more need for storage in aggregates Less Hardware needs on application server level Less Hardware needs on the DB server level Possibility to consolidate different BI system landscapes

29. © SAP 2007 / Page 29 Agenda 1.Business Case 2.Value Proposition 3.Technical Offering 4.Outlook

30. Appliance Shipment – 1 – SAP NetWeaver BI Accelerator will only be available as an appliance (“in a box”) Complete SAP NetWeaver BI Accelerator preinstalled Only little configuration effort by the customer, e.g. indexing relevant InfoCubes Advantages Rapid Deployment Performance-optimized Minimized Maintenance Premium Hardware Partners (as of Q2 2008) Hewlett-Packard IBM Fujitsu-Siemens SUN

31. SAP NetWeaver BI Accelerator Architecture SAP NetWeaver BI InfoCubes Data Acquisiton Analytic Engine Business Objects Business Explorer Any Client Tool Any Source SAP NetWeaver BI Accelerator Indexin g In-Memory Processing

32. Benefits of Appliance Shipment Rapid Deployment Instantaneous operation Pre-Installed by hardware vendor Minimal pre-defined configuration requirements for the BIA software Simple purchase Limited variations based on standard components Quick Time-to-market Reduced Costs of Operation Minimized maintenance Centralized monitoring through CCMS Easy scalability through blade server architecture Affordable commodity hardware Reduced license costs for 3rd party components Minimized upgrade risk Optimized HW/SW support offers Performance & Integration Optimized hardware/software efficiency Combination of hardware components and configuration optimized for high-end performance and high availability Assured quality of functionality Reduced integration effort with hardware and software Appliance

33. Shipment and Availability Availability BI Accelerator is functionality of SAP NetWeaver 7.0 Available for SAP NetWeaver BI 7.0 and above SAP NetWeaver BI Accelerator is only available as an appliance (“in a box”) Complete SAP NetWeaver BI Accelerator preinstalled Only little configuration effort by the customer, e.g. indexing relevant InfoCubes Operating Systems and Storage SUSE Linux 64-bit, Intel based Memory based and file storage (no database for Accelerator) Available Hardware Platforms HP (HP ProLiant and HP StorageWorks) IBM (IBM Blade Center and IBM Total Storage) FujitsuSiemens (FSC Blade Server and EMC Storage) SUN microsystems (SUN Blade Server and StorageTek)

34. Resounding Success with BI Accelerator With Early Adopters and Market Analysts * = as compared to traditional query without aggregates Live since September ‘06 800+ users Across SAP- & non-SAP data 10 million records Query up to x102* faster Index update in 1min /day 650 million records Query up to x300* faster Index update in 1min /day “.. end users will benefit from SAP raising the bar with its new BI accelerator solution.” 1.3 billion records Query mean 0.9 sec (± 0.8) Index built at 200 million rows per hour “we are absolutely happy” Measurable TCO reduction 527% (avg.) performance increase

35. Agenda 1.Business Case 2.Value Proposition 3.Technical Offering 4.Outlook

36. Key Points Turn-key solution for BI performance Breaking down the barrier between structural flexibility and performance Commodity hardware based appliance SAP NetWeaver BI – Roadmap for BI Accelerator 2009/20102008 SAP NetWeaver BI Accelerator Existing Solution Analytic Capabilities (e.g. top n) DataStore Object Acceleration Standalone BIA for source-independent acceleration via Business Objects Agile BI: Local and source-independent innovation space for departments Accelerator for InfoCube Read Times Low Cost of Operations High Availability / Backup & Recovery Optimized BusinessObjects Webl integration on top of SAP NetWeaver BI/BIA BusinessObjects Polestar integration: Self-Service BI based on search paradigm High Performance BI PREMIUM

37. SAP NetWeaver BI Accelerator Roadmap – 1 – BusinessObjects Polestar BusinessObjects Polestar and SAP NetWeaver BI Accelerator – a perfect match Easy, intuitive information exploration and analysis for business users Bring self-service BI for business and casual users Get fast facts and answer investigative questions Explore and understand new data sources and unexamined parts of the business No need to understand the data, where it's located, or how it's structured Rely on proven performance and scalability of SAP NetWeaver BI Accelerator

38. Benefits of BI Accelerator Very fast query response time Performance improves by a factor of 10–200 Stable query response time Independent of DB optimizer, aggregates... High scalability Planned support of new hardware paradigms like grid and adaptive computing Low maintenance No aggregate maintenance, minimized rollup … Increased end-user satisfaction and extended BI reach Significant TCO reduction

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40. Some options to consider: SAP Solution Manager – Early Watch Report Full SAP BI Assessment from MyITgroup Send inquiries to ncarey@myitgroup.comncarey@myitgroup.com How do I get started with BI Accelerator??

41. A Q & Q U E S T I O N S A N S W E R S