2. News Elements : So What? Not everything that happens is worthy of being reported in the newspaper or TV news. Only certain things are important or interesting to the PUBLIC (or most of the community).

3. Timeliness If something is happening NOW, it is more newsworthy than if it happened yesterday or last week or two weeks ago. Often the most newsworthy element in the story is the most recent happening in an ongoing real-life drama.

4. Proximity How close to the audience is the event taking place? Usually something happening in or near the reader’s location is much more meaningful than something taking place across town or across the world.

5. Prominence Is a well-known person part of the story? Readers like to read about people they know. If a person is well-known, more readers will be interested in the story.

6. Oddity The strange or unusual is fascinating to many readers.

7. Consequence How will this event impact the community or individuals?

8. Conflict Is there a conflict between people or organizations in the story? A rivalry? A misunderstanding? People are naturally drawn to conflict and find it fascinating.

9. Human Interest Anything that appeals to the reader’s emotions…makes him laugh, cry, get angry, feel sympathy, etc….has the potential for human interest.