1. Fantasy Renewal Pop-up store

2. About the Brand About/Morals: Environmentally friendly clothing, Hand made items, no two pieces are the same, Items are made locally, Producing simple but stylish fashion essentials, Only sustainable materials have been used. Target audience: Both genders, Fans of fantasy films/television, Teens to young adults.

3. Logo Store sign and logo: Store/Brand name- Fantasy Renewal, Slogan- ‘Reliving the Fantasy’, Strap line- Local, Handmade and recyclable.

4. The Products Tank tops, t-shirts and tote bags which can be worn by both genders, Colour palette suited to both genders, Made by the staff who work at the store. Designs on the products to include the store logo and designs from popular fantasy/sci-fi television programmes and films.

5. The Products

6. The Store

7. Photo booth Photo booth filled with film props, More interest in the store, The photo booth is painted on the outside to fit our fantasy theme, £4 per photo strip, Photo booth can be reused or sold on after event.

8. Packaging Minimalistic designs to minimise printing costs and ink, Hand printed logos, Recycled bags and swing tags, String ties on swing tags to avoid use of plastic, Charge 5p per bag to minimise packaging used.

9. Advertising To attract out target audience we will: Social Media: Facebook page, Instagram and Twitter accounts made to promote the store and to make people aware of the store. Promotion through the Highcross Facebook and Twitter page. Flyers: Handed out by staff and volunteers before and after the opening, Increase awareness. Posters: Displayed inside the Highcross and on the billboards inside the mall.

10. Staff Advertise for volunteers who have experience in fashion design or sales, Ask at colleges and universities for volunteers, Gain experience for making products and in sales for future employers.

11. Pricing Products: “Buy 2, get cheapest half price!”: T-shirts - £15.99 Tank tops - £13.99 Tote bags - £5.99 Paper bags- 5p Help to minimise wastage by charging for carrier bags.

12. Costing Shop- (Inc. Lighting, store, fixtures & fittings, photo booth, paint, till, rent etc.) Total= £7369.38 Packaging- (Inc. Bags, swing tags etc.) Total= £64.50 Advertising- (Inc. Flyers, posters and printing costs.) Total= £36 Materials for products- (Inc. Cotton stretch fabric, calico, sterilising fluid, fabric paint, thread etc.) Total= £1220.77p

13. Profit Total spent= £7515.62 Total gross profit= £11,015 Profit from selling on photo booth- £1000 Total net profit= £3499.38

14. Other Copyright issues with the film companies to be sorted out later, Photo booth charging £4 per photo strip with a space background and fantasy props to boost store interest. Launching in the summer to increase the footfall of students and tourists, Can easily move to other malls if proven to be popular.