1. The Brave New World of Retail:

2. The Brave New World of Retail Wade Allen Vice President of Retail at Rockfish Interactive Devora Rogers Director of Product, Retail IPG Media Lab and Shopper Sciences

3. Supplier power Distribution Retailer power Negotiation Shopper power Information Shopping transformation Retail 1.0 Retail 2.0 Retail 3.0 Retail Evolution

4. Are we giving shoppers what they want? 4

5. Can Evolution of Retail Tech Ease Shopper Barriers? InformationConfidenceValidation Number reporting the barriers Across all categories, shoppers get stuck in the purchase process based on three ‘barrier nodes’ at or above SHS norms

6. Smart Phone Growth & Shopper Influence

7. Changing the way we shop Mobile barcode scanning TRIPLES on Black Friday Paypal cites 310 % increase in mobile shopping on Black Friday 73% of mobile users prefer to use their smartphones for simple tasks rather than interact with an employee. Sources: MobileMarketer, Paypal, Accenture

8. Retail 2020

9. Augmenting Retail Reality

10. Invisible Pop-Up Store Airwalk and GoldRun

11. Creating Interactive Brick and Mortar

12. Interactive Gestural Experiences

13. Easing Apprehension

14. Adding Transparency

15. Virtual Sampling

16. Simplifying Digital Couponing

17. In-Hand Research and Purchase

18. Check out Anywhere…with anything

19. Centralized Customer Service 4G Content Delivery

20. Group Clout

21. Social Persuasion

22. Purchase Show and Tell

23. Dynamic Audience Measurement In-store content management system that uses face recognition to capture audience information and dynamically serve demographically relevant messaging as traffic fluctuates during business hours. System also provides metrics.

24. The most profound technologies are those that disappear. They weave themselves into the fabric of everyday life until they are indistinguishable from it. -Mark Weiser, 1991 “The Computer for the 21st Century” Scientific American Powerless Printed Coil Technology

25. But technology isn’t enough.

26. Virtual Tour of IPG Media Lab’s Retail Center

27. APPENDIX

28. Q17 - If haven't bought yet, what prevents you from purchasing? (CIRCLE ALL THAT APPLY) Lack of confidence was the top factor inhibiting purchase Despite being highly confident before shopping, the sample reported the shopping experience was still significantly confidence- inhibiting