1. DESIGNING A NEWSLETTER

2. Consistency & Repetition are Important Every page should look like it belongs to the whole piece Colors, graphic styles, fonts, borders, captions, etc. However, doesn’t mean all should look exactly the same Experiment w/ graphic (add a tilt or crop skinny, crop wide, add borders, drop shadows, etc. Come up w/ a flag or masthead first

3. Don’t Do This

4. Instead, Try This

5. Designing Tips Alignment Choose one and stick to it Left alignment gives a stronger & more professional look Then, when appropriate, you can break out of the alignment Paragraph Indents – Avoid these Include space before paragraphs to set them apart Not Helvetica or Arial – too drab Use a sans serif like Formata, Myriad, Syntax, Eurostile for headlines & subheads Readable body Some suggestions: Garamond, Minion, Palatino, Bookman, Kepler