1. BUSI 321GOLDENCHAPTER 4 DECISION PROCESS  Intelligence: Search the environment for conditions requiring a decision.  Design: Inventing, developing, and analyzing possible courses of action.  Choice: Actual selection of a course of action.

2. BUSI 321GOLDENCHAPTER 4 DECISION ESSENTIALS  Decision Making: Choosing!  Problem Solving: Process!  Programmed: Follow an established or systematic procedure.  Nonprogrammed: Little or no precedent- they are unstructured- need creativity!  Via Computer/MIS.

3. BUSI 321GOLDENCHAPTER 4 APPROACHES  Intuitive  Rational  Optimizing  Satisficing  Principle of bounded rationality  Optimizing  Level of aspiration

4. BUSI 321GOLDENCHAPTER 4 CONDITIONS FOR DECISION MAKING  Certainty  Risk  Uncertainty  Maximax  Maximin  Risk-averting

5. BUSI 321GOLDENCHAPTER 4 MORE DECISION ESSENTIALS  Timing  Values  Group decisions  Barriers  Complacency  Defensive Avoidance  Panic  Deciding to Decide

6. BUSI 321GOLDENCHAPTER 4 CREATIVITY  Problem Solving!!!  Innovation: new and creative

7. BUSI 321GOLDENCHAPTER 4 CREATIVITY TOOLS  Brainstorming  Gordon Technique  Nominal Group Technique  Brainwriting  Synectics