1. REGAL MARINE: Supply Chain Management

2. Why is Supply Chain Management Important to Regal
competes in a multibillion dollar industry
Need to differentiate its products.
Differentiation through quality, innovation, unique features, up to date technology, responsiveness
Final product quality is bound to suppliers’ products used.
Huge portion of revenue spent on purchases.

3. Goals
To focus on improving the quality, safety, value, and environmental impact of our products
To share knowledge and best practices among our members
To promote cost-effective solutions and other mandated policies and guidelines
To provide a member forum for the consideration of issues that affect the Marine Industry
To provide a member interface with other industry organizations for improving the Marine Industry

4. Supply Chain Issues
Partner with upstream suppliers of direct materials and components
Suppliers are involved into the product design process
A number of local vendors supply hardware and fasteners to the assembly line in JIT
Regal works with an Orlando personnel agency to outsource part of recruiting & screening.
Participation with other boat manufacturers in a buying group called the American Boat Builders Association

5. Results of Effective Supply Chain Management
reduced daily on hand inventory to 22 days
inventory turnover of 16.8 times/year
constantly updating their suppliers
discuss material innovations with suppliers
eliminated 40 non-value added man hours
all because of effective supply chain management
Through economies of scale in procurement,
Regal is able to navigate against billion dolar competitor Brunswick.

6. Additional information